Kalibrate for healthcare

From informing location-critical business decisions to improving patient acquisition and retention strategies, data is playing an increasingly pivotal role for medical, dental, and veterinary providers.

healthcare data insight

The unique challenges of healthcare providers

By its very nature, healthcare involves unique dynamics – payer mix, referral patterns and inpatient/outpatient dynamics – that call for a customized, personalized approach to real estate and marketing strategies.  

healthcare industry experts

Putting your patients first

The episodic nature of many medical needs presents a challenge for healthcare marketers, as does the personal nature of the patient-provider relationship.   

  • Identify and communicate with the right audience based on the customer profile within your trade areas 
  • Understand your patients, and the wider community, and adapt your offering for them 
  • Streamline decision making — so you can focus on delivering quality care 

 Identifying and communicating with the right audience is key, so we work to ensure your organization benefits from powerful data sets, cutting-edge analytical techniques, and extensive subject matter expertise. 

software and data for healthcare

Optimizing your ambulatory care strategy

Payers and patients alike are leading a growing demand for outpatient care options that provide higher quality and lower costs in a more convenient setting.  

  • Optimize your location strategy by understanding where whitespace potential exists
  • Find and invest in sites that put you in the ideal location for your ideal customer profile 
  • Assess the potential of acquisition opportunities and the impact on your existing portfolio 

By approaching healthcare with a retail mindset, we help you to analyze your competition, understand your patient population, forecast future growth potential and optimize the placement of new facilities. 

New patients – no referrals necessary

From a marketing perspective, healthcare providers enjoy a significant advantage over other industries because of the patient data they gather on a daily basis.  

  • Learn how to tailor your marketing message for the ideal new patients  
  • Optimize your marketing spend for better results by targeting only those segments likely to become patients 
  • Increase patient numbers with ease and reduce your cost of acquisition 

We put your data to in-depth analytical use, creating patient profiles and targeting models to focus your marketing efforts on only those non-patient households most likely to become new patient households. 

adapt healthcare strategy

Digital healthcare services

Digital transformation is changing the way patients and healthcare providers see each other. Kalibrate understands the unique challenges and opportunities omnichannel operations present. 

  • Understand how to juggle physical and online offerings to provide the best patient experience 
  • Forecast the impact of hybrid medical care on your overall profitability 
  • Make critical and informed decisions with predictive analytics 

We help you make sense of your data to optimize in-person and virtual experiences, to make the system work for you and your patients while enhancing profitability. 

Related products

Kalibrate Location Intelligence

Kalibrate Location Intelligence powers the decisions that matter most. Find the best markets to focus your investment, rightsize your portfolio, discover where your customers are, and much more.

Consulting

Applying industry expertise to reveal the right answers for your organization. Kalibrate’s industry experts, strategic foresight, analytical rigour, and proven models — will shape your strategy and put you ahead of the competition.

Ready to start your journey to more informed healthcare, location, and consumer decisions?

Get in touch today to see how Kalibrate could empower your decision-making.

Related resources

Location intelligence

Predictions for 2022: Top ten location intelligence predictions for 2022

Dave Huntoon, Managing Director at Intalytics, part of the Kalibrate Group shares his thoughts on changing location...

Predictions for 2022: Top ten location intelligence predictions for 2022

Location intelligence

Know your market - An introduction to the principles of retail site selection

What does 'good' look like in the site selection process? Here, we share our experience from decades of helping...

Know your market - An introduction to the principles of retail site selection

Data intelligence

Meet the Kalibrate team: Bill Dakai, SVP Location Intelligence

"I feel that a lot of companies forget that it is not about them, but about the success of their clients. The truth...

Meet the Kalibrate team: Bill Dakai, SVP Location Intelligence