Remove the guesswork from Fuel Site Analysis

Kalibrate’s Fuel Site Analysis provides in-depth analysis on any potential or existing gas station location to help you validate investment decisions – and set the most profitable strategies

Get your Fuel Site Analysis
USA Gas Station Truck Stop

Inform your gas station decisions with dependable location, market, and consumer data

Kalibrate’s Fuel Site Analysis provides a detailed report into your gas station sites, giving your business a complete view of customers, competitive landscape, store sales, and fuel volume potential. 

Why Kalibrate stands out

600K+

Fuel prices sent form our systems every day

1

Data science patent issued and 7 pending

331

average increase per site per week with optimization

1.9%

average volume increase after a 12 week test

Included in your Fuel Site Analysis

In-depth data from Kalibrate’s Fuel Site Analysis provides gas stations like yours with an understanding of site potential. Generating valuable insight to answer your most challenging business questions.

Fuel volume projections

Get fuel volume projections for different scenarios to guide you to making the best investment decisions

Store sale projections

Receive detailed convenience store sales projections for different scenarios to help set the most profitable tactics

Car wash

Understand the impact of a carwash on your sales volume to identify how to best utilize the space you have, to yield the highest returns

QSR

Forecast the impact of a quick service restaurant at your site to validate your site choices

Visitor analysis

Understand lifestyle segments, and home locations for your specific customers to help you create customer centric strategies

Visitor behavior

Gain an understanding of where your customers stop before and after visiting your site to better understand your customers’ behavior and needs

Competitor analysis

Get an overview of the competitive landscape and how your gas station will perform in comparison to the market

7 Elements review

Identify your performance and potential against the 7 Elements for Fuel and Convenience Retail Success

Gas Station Industry Analysis

Reliable fuel volume and c-store sales projections

Buying, building, or refurbishing a gas station and convenience store requires multiple, high-stakes decisions. In such a competitive market, relying on gut feel can only get you so far — using data and robust evidence you can validate your choices and remove the guesswork from expensive investment decisions. This in-depth report analyzes every part of your existing or potential gas station and provides both gasoline fuel and convenience store projections based on a range of different approaches that you’re considering. 

  • View projections against three or more different scenarios and tactics 
  • Understand which combinations will yield the highest returns 
  • Get reliable numbers to help finance discussions and oil company negotiations 
  • Identify the locations with the most potential

Kalibrate’s Fuel Site Analysis provides unrivaled, reliable data to fuel gas station decisions across the US and Canada.   

The EV Location Intelligence report

Anila Siraj, Head of Alternative Fuels at Kalibrate, recently hosted a webinar about The Electric Evolution report and how it can be used for to inform your EV strategy.

Kalibrate’s Single Site Analysis now includes vital steps to help you start your EV journey. Our new EV Location Intelligence report, which can be bought stand alone or alongside our Single Site Analysis enables you to answer your most pressing EV charger questions, such as:

  • Should I consider investing in EV charging facilities at my site?
  • Who would I be competing with on EV?
  • Which of my sites offer the best potential for EV charging?
  • What are the current adoption rates in my area, and how are they projected to change in the future?
Fuel and Petroleum Industry Insights

In depth, specific, customer insight from mass mobile data

Get unrivaled insight into visitors to any gas station to increase your understanding of who your customers are, when they come, and where they come from.  

  • View anonymized visitor home locations and lifestyle segments to get a better understanding of who your customers really are 
  • Understand where your customers travel from and where your trade area really is 
  • See where they stop before and after visiting your gas station to better understand customers’ behavior and needs  

Is yours a new to industry site? You can run this mass mobile analysis on any existing physical location of your choice. Analyzing customers for a nearby competitor site, or complimentary store near your new site to gain an understanding of your potential customers before you set your overall site strategy.

Learn more about the Mass Mobile Data report here!

Validating decisions

Validating gas station decisions with scientific data

Validating gas station decisions with scientific data

““Historically we would rely on our inherent knowledge and experience to form the strategy for a potential new site, but we didn’t have access to science or hard data to validate our business plans — until we found Kalibrate.””

Vincent Sullivan

VP of Marketing and Sales

Read more

Fuel Site Analysis industry insights

Data intelligence

Kalibrate appoints Charles Wetzel as Chief Executive Officer

Kalibrate is delighted to announce the appointment of Charles Wetzel to the position of Chief Executive Officer. 

Kalibrate appoints Charles Wetzel as Chief Executive Officer

Single Site Analysis

Are you hosting the right brand at your site?

As a part of Kalibrate Single Site Analysis, a customer asked for four different scenarios to understand the impact...

Are you hosting the right brand at your site?

Single Site Analysis

Fuel and convenience predictions 2023: supply chain, inflation, and EV charger strategy

As we head into the final month of the year, we look at the top trends that our experts predict will continue to...

Fuel and convenience predictions 2023: supply chain, inflation, and EV charger strategy

Inform your gas station decisions with dependable location, market, and consumer data

Kalibrate’s Fuel Site Analysis provides a detailed report into your gas station sites, giving your business a complete view of customers, competitive landscape, store sales, and fuel volume potential — It also allows you to build an EV charger strategy.

If you would like to discuss the Single Site Analysis report more, fill out your details and a member of our team will be in touch with you.

Read our Fuel Site Analysis frequently asked questions here.