Success starts with data-driven decisions

Identify opportunities and understand risks to make location-critical business decisions with confidence.

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a world with out guesswork - data business intelligence

Shaping a world without guesswork

We are Kalibrate.

We exist to create a world without guesswork. For decades, we’ve combined the power of data science, human ingenuity, and machine learning to help retail and service-based organizations of all sizes make location-critical business decisions with confidence – so you can understand risk, identify opportunities, and outperform the competition.

Our data aggregation and AI analysis tools are how we make this possible, by connecting disparate data sources and helping you truly understand your market, we provide the right insight at the right time to give you the answers to your most challenging questions.

Empowering organizations with four decades of data expertise

For decades, we’ve helped retail and service based organizations around the world transform and grow. Today’s connected, increasingly digital world means we can take insights further, to truly understand how consumers live, work, shop, and play across a broad spectrum of industries.


The retail industry continues to evolve. Customer behavior is ever changing and it’s never been more important that your location-critical business decisions are backed by high-quality market insight.


Fuel retail moves quickly. Guesswork is no longer enough to keep pace with changing market dynamics and maximize your growth potential. Transform your network and strategy with proven fuel-specific software.


The expectation from convenience stores is ever-changing, requiring organizations to quickly adapt and evolve with its customers. The right data and insight will help you stay ahead.


Successful food retailing provides exactly what local consumers need in locations that are convenient and accessible, yet the idea of how a grocery store looks and how it serves its community continues to evolve.


From quick-service restaurants (QSRs) and fast casual restaurants to fine dining concepts, there’s no one-size-fits-all menu for success in the restaurant industry.

Service retail

From automotive centers, to gyms and hair salons, all retail and service-based organizations benefit from analytical insights.


From informing location-critical business decisions to improving patient acquisition and retention strategies, data is playing an increasingly pivotal role for medical and dental providers.


Insight into changes within your local communities, enrolment forecasts, and the impact of online learning options will help you to create an education strategy with distinction.

Solutions to make location-critical business decisions with confidence

We're a strategic provider of location and pricing intelligence for organizations around the world. Through our core software platform, driven by data science, we deliver strategic, actionable insight to help you make location-critical business decisions with confidence.

Fuel pricing

Exceptional fuel pricing requires a solid, but adaptable strategy. You need local insights, deep market expertise, and proven, patented AI to maximize fuel profits.

Site selection

The gold standard approach to site selection brings together internal and third-party data sources, bespoke modeling, and deep domain expertise, to truly know which locations offer the best potential.


The arrival of electric vehicles presents significant opportunities for a range of organizations as ‘refueling’ moves away from the forecourt, but which types of locations and retail offerings appeal to EV drivers?

Fuel network planning

Today, there are more data and sophisticated modeling methods than ever to inform the fuel network planning process.

Outperform your competition with the Kalibrate Decision Suite

Our robust intelligence platform — the Kalibrate Decision Suite — combines data, software, and consulting to drive your organization forward, enabling strategic decision making as well as informing real time tactical responses.

Data for better business decisions


Kalibrate’s data solutions provide the right insight at the right time. Backed by the accurate information your organization needs, Kalibrate’s range of data products underpin intelligent decisions.

  • Fuel Site Analysis — Dependable site analysis and fuel volume projections to maximize your site potential.
  • TrafficMetrix®Remove the guesswork from traffic data analysis with reliable connected car and AADT data
  • Fuel Market Data — In-depth fuel and convenience data that reveals exactly where you are versus the competition.
  • Canadian Market Intelligence — Analyze granular competitor activity to truly understand your position in the fuel retail industry
Software for better business decisions


Kalibrate’s software platforms help organizations set and optimize pricing and location strategies while driving operational efficiencies and profitability.

  • Kalibrate Location Intelligence – the industry’s gold-standard platform to empower location and marketing decisions
  • Kalibrate Fuel Pricing – set agile price strategies, balance volume and margin, and maximize fuel profits.
  • Kalibrate Fuel Planning – empowering better decisions by giving you full visibility of your retail fuel network

Explore our range of software solutions to start removing the guesswork from your biggest decisions today.

Business consultancy


Kalibrate’s experts draw on unrivaled data and in-depth experience, to ensure you make the right moves, from micro to macro level.  Expertise exactly where you need it. We help you find — and fill — the gaps.

  • Analyze your options objectively
  • Base business-critical decisions on factual data
  • Stay ahead of the competition

Apply Kalibrate’s industry expertise to reveal the right answers to your complex strategic and operational business questions.

Why Kalibrate stands out


organizations served


countries globally


Fortune 10 companies supported


investment decisions supported annually


markets surveyed


proprietary data going back 40 years


patent pending AI algorithms


locations assessed annually using our tools

You're in good company

Kalibrate supports the world’s leading retail brands

Ready to start your journey to more informed decisions today?

Get in touch to see how Kalibrate could empower your decision-making