For decades, brands have chosen Kalibrate as their trusted partner when seeking to understand their locations, customers, and competition.
With offices globally and team members in key markets on every continent, Kalibrate is the partner of choice for organizations serious about identifying every opportunity to make better decisions.
Our data, analytics, and software are trusted by the world’s most successful brands.
Explore Kalibrate's history and learn why data and insight is our DNA.
Market Planning Solutions Inc (MPSI) is founded in Tulsa, Oklahoma.
MPSI becomes a leading provider of fuel retail site evaluation and network planning solutions and services.
Knowledge Support Systems Ltd (KSS) is founded in Manchester, UK as a spin-off from the University of Manchester Institute of Science and Technology (UMIST).
KSS focuses on pricing solutions for fuel and convenience retailers.
KSS changes its name to KSS Fuels, to convey its core area of expertise. KSS Retail formed to focus on convenience store pricing.
KSS Fuels acquires MPSI.
The new company rebrands as Kalibrate, the leader in analytics and pricing solutions.
Kalibrate acquires Kent Group Ltd, a leading petrol pricing and volume data collection business in Canada.
Kalibrate acquires Trade Area Systems, a leading provider in location intelligence software to a wide range of retail verticals.
Kalibrate acquires eSite Analytics to enhance the analytical and software capabilities of the group.
Kalibrate acquires predictive analytics specialists Intalytics to develop greater modeling capablities.
Bringing the best of TAS, eSite, and Intalytics software under one solution, Kalibrate launches Kalibrate Location Intelligence (KLI) as a comprehensive location analytics platform.
Kalibrate acquires IMST Corp, an independent market research firm specializing in site selection, analysis, and sales forecasting for convenience stores.
We are ambitious and work hard to meet deadlines, meet customer expectations, and achieve our goals. We plan our work rigorously and identify opportunities to move faster, mitigate risks and issues, and call out problems early.
We make decisions based on facts and work closely with our customers and colleagues to ensure that we have a good understanding of the impact of what we intend to do. This allows us to make integrated decisions, backed up with facts with known outcomes and impacts.
We make sure we can deliver on our promises. We work hard but plan harder. We do not make excuses, but we call out issues, risks, and breakdowns as early as possible. We work with our colleagues and our stakeholders to manage expectations and deliver on time.
We work as a team to achieve the best possible result for customers and stakeholders. Being open to working together allows us to achieve great things, leverage the knowledge and skills of the team and achieve great results.
We display acts of kindness and courtesy when communicating with others. We listen, value, and encourage others' opinions when constructing feedback, at all times mindful of how our behavior may affect others.
Whether you use our software, data products, or analytics services, your data remains your data. We maintain strict separation between client datasets and environments. Information provided by one client is never shared with another client and is used solely to deliver services to your organization.
Any models, analyses, or insights developed using your data are created exclusively for your benefit. They are not repurposed, shared, or used to support other client engagements. Client data is not used to build competitive intelligence for other customers or to train models that benefit other organizations.
Supported by robust security controls, disciplined governance practices, and clear data ownership principles, our approach ensures your information remains confidential, protected, and independent. These principles reflect our longstanding commitment to data integrity, client confidentiality, and competitive independence, ensuring that your data remains a trusted asset and a source of value for your organization alone.
Audit period: April 2025 – March 2026
SOC 1® engagements are performed in accordance with the American Institute of Certified Public Accountants’ (AICPA) AT-C 205, Reporting on Controls at a Service Organization and based on the trust service principles outlined in the AICPA Guide: “Reporting on Controls at a Service Organization Relevant to Security, Availability, Processing Integrity, Confidentiality, or Privacy”.
SOC 1® report
Our SOC 1 report is available to current and prospective customers upon request, subject to the appropriate non-disclosure agreements. Please contact your Client Services representative.
Audit period: March 2024 – April 2025
Our people and their unique expertise help set Kalibrate apart. Meet our leadership team below.
Chief Executive Officer
Chief Operating Officer
Chief Financial Officer
SVP Pricing
SVP Location Intelligence & Strategy
VP Fuel Location Intelligence
CHAIRMAN OF KALIBRATE
NON-EXECUTIVE DIRECTOR
NON-EXECUTIVE DIRECTOR
