For decades, brands have chosen Kalibrate as their trusted partner when seeking to understand their locations, customers, and competition.
With offices globally and team members in key markets on every continent, Kalibrate is the patner of choice for organizations serious about identifying every opportunity to make better decisions.
Our data, analytics, and software are trusted by the world’s most successful brands.
Explore Kalibrate's history and learn why data and insight is our DNA.
Market Planning Solutions Inc (MPSI) is founded in Tulsa, Oklahoma.
MPSI becomes a leading provider of fuel retail site evaluation and network planning solutions and services.
Knowledge Support Systems Ltd (KSS) is founded in Manchester, UK as a spin-off from the University of Manchester Institute of Science and Technology (UMIST).
KSS focuses on pricing solutions for fuel and convenience retailers.
KSS changes its name to KSS Fuels, to convey its core area of expertise. KSS Retail formed to focus on convenience store pricing.
KSS Fuels acquires MPSI.
The new company rebrands as Kalibrate, the leader in analytics and pricing solutions.
Kalibrate acquires Kent Group Ltd, a leading petrol pricing and volume data collection business in Canada.
Kalibrate acquires Trade Area Systems, a leading provider in location intelligence software to a wide range of retail verticals.
Kalibrate acquires eSite Analytics to enhance the analytical and software capabilities of the group.
Kalibrate acquires predictive analytics specialists Intalytics to develop greater modeling capablities.
Bringing the best of TAS, eSite, and Intalytics software under one solution, Kalibrate launches Kalibrate Location Intelligence (KLI) as a comprehensive location analytics platform.
Kalibrate acquires IMST Corp, an independent market research firm specializing in site selection, analysis, and sales forecasting for convenience stores.
We are ambitious and work hard to meet deadlines, meet customer expectations, and achieve our goals. We plan our work rigorously and identify opportunities to move faster, mitigate risks and issues, and call out problems early.
We make decisions based on facts and work closely with our customers and colleagues to ensure that we have a good understanding of the impact of what we intend to do. This allows us to make integrated decisions, backed up with facts with known outcomes and impacts.
We make sure we can deliver on our promises. We work hard but plan harder. We do not make excuses, but we call out issues, risks, and breakdowns as early as possible. We work with our colleagues and our stakeholders to manage expectations and deliver on time.
We work as a team to achieve the best possible result for customers and stakeholders. Being open to working together allows us to achieve great things, leverage the knowledge and skills of the team and achieve great results.
SOC (System and Organization Controls) is an American standard that belongs to AICPA (American Institute of Certified Public Accountants).
Kalibrate retained international business advisory firm Marcum LLP for its SOC 1® and SOC 2® audit work, covering Kalibrate Location Intelligence, SiteIntel, Trailblazer, Kalibrate Pricing, Kalibrate Planning, and Kent Charting product suites. A service organization may select any of the below trust service principles applicable to their business. Kalibrate chose to report on them all.
SOC 1® engagements are performed in accordance with the American Institute of Certified Public Accountants’ (AICPA) AT-C 205, Reporting on Controls at a Service Organization and based on the trust service principles outlined in the AICPA Guide: “Reporting on Controls at a Service Organization Relevant to Security, Availability, Processing Integrity, Confidentiality, or Privacy”.
SOC 1® report
Our SOC 1 report is available to current and prospective customers upon request, subject to the appropriate non-disclosure agreements. Please contact your Client Services representative.
SOC 2® engagements are performed in accordance with the American Institute of Certified Public Accountants’ (AICPA) AT-C 205, Reporting on Controls at a Service Organization and based on the trust service principles outlined in the AICPA Guide: “Reporting on Controls at a Service Organization Relevant to Security, Availability, Processing Integrity, Confidentiality, or Privacy”.
SOC 2® report
Our SOC 2 report is available to current and prospective customers upon request, subject to the appropriate non-disclosure agreements. Please contact your Client Services representative.
Audit period: 12 months (April 1, 2023 – March 31, 2024)
Next audit period: 12 months (April 1, 2024 – March 31, 2025)
Our people and their unique expertise help set Kalibrate apart. Meet our leadership team below.
Chief Executive Officer
Chief Operating Officer
SVP Location Intelligence
SVP Pricing
SVP Location Intelligence & Strategy
CHAIRMAN OF KALIBRATE
NON-EXECUTIVE DIRECTOR
NON-EXECUTIVE DIRECTOR
