Dave Huntoon: 2023 predictions - inflation, malls, delivery, in-store marketing, and more
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Marketing solutions
Kalibrate appoints Charles Wetzel as Chief Executive Officer
Kalibrate is delighted to announce the appointment of Charles Wetzel to the position of Chief Executive Officer.
Supermarkets compete for share of stomach with more grab-and-go options
“Grab and go” in and fresh/prepared food options are shaking up the supermarket industry, with significant...
The economics of addressable digital advertising
Kalibrate’s precision targeting solutions are why so many clients use us to help reduce the inefficiencies inherent...
NACS 2022 round up
NACS is over for another year, and what an event it was! We’d like to take a moment to thank everyone that took...
Beyond real estate—Leveraging customer intelligence to improve marketing effectiveness
In our ongoing series about the myriad applications of operational and customer level insights that can be...
Using geospatial data to amplify the power of event-triggered marketing
Event-triggered marketing is a powerful weapon in the marketer’s arsenal. Here, we highlight three examples of...
How finding your value gap can maximize your marketing ROI
Data is nothing if you're not generating insight that answers your biggest questions. Dive into what exactly value...
Marketing that moves the needle: Best practices in new mover campaigns
A move to a new residence is a significant event for consumers and triggers a series of needs that marketers can...
Customer segment management: What you didn’t know your marketing analytics team was missing - 2nd Edition
Customer segmentation is an integral part to any marketing campaign. Learn about the advantages of segmentation and...
