The right traffic data at the right time

TrafficMetrix® removes the guess work from traffic data analysis with reliable connected car and AADT data — with extensive coverage, and annual refreshes with monthly data

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Traffic data heatmap AADT connected car data - TrafficMetrix

Answer your business questions with detailed traffic data

TrafficMetrix® is the most granular road traffic data available in the US, giving businesses a complete view of traffic behavior, not just traffic presence — and it’s ready to be used with any GIS tool or analyzed as raw traffic data.

Data intelligence

Request a TrafficMetrix® sample

Request a TrafficMetrix® sample

Take a look at a sample of the TrafficMetrix® data set to see it's unrivaled granularity and coverage for yourself

Kalibrate partners with Wejo to provide unbeatable traffic insight for the US TrafficMetrix® data fields and methodology Request a TrafficMetrix® sample

Why TrafficMetrix® stands out

25

million road segments

30

day refreshes

24/7

hourly and day of the week data

50

states covering the whole US

Traffic data points

In-depth traffic data from TrafficMetrix® provides organizations with an understand of traffic flow. Generating valuable insight to answer your most challenging questions.

Daily traffic data

Gain an understanding of how traffic on each road segment changes across the days of the week

Hourly traffic data

Analyze traffic density by hour to understand how to maximize opportunities at peak times

Direction of travel

Learn which side of the road has more traffic overall, or at different times, so you can choose the best location for your needs

Monthly seasonality

Increase your understanding of how traffic flow changes over time with in-depth traffic data that shows monthly seasonality

AADT traffic counts

Streamlined, aggregated, and standardized, annual average daily traffic data is available in a consistent format for the whole of the US

Average speed

View areas of fast or slow-moving traffic to identify locations that will bring the most exposure to your site or signage

Hard braking and hard acceleration data

Identify road segments with hard braking or acceleration traffic incidents to work out if a chosen location is right for you

5 year traffic projections

Make strategic, future proofed decisions based on reliable traffic projections

TrafficMetrix traffic count data

Traffic flow, not just traffic density

This granular traffic data set gives you an understanding of traffic flow beyond just the presence of traffic, to really pinpoint the right location for your needs and take the guesswork out of traffic data analysis.

  • Understand the movement of traffic through different road segments
  • Track the busiest periods to choose the best locations
  • Identify average speed as well as hard braking and hard acceleration spots for a deeper understanding
Road Traffic Counts

Work with your existing processes

TrafficMetrix can be used with any GIS tool or analyzed as raw traffic data.  Delivered in multiple formats you have the ability to analyze traffic data as part of your current processes, in your existing toolset.

  • Ready for use in any GIS tool
  • Available to analyze as raw data
  • It fits with your process, not the other way around
Traffic counts for all road types

Complete coverage

TrafficMetrix is more representative, and more accurate than data sets that rely on mobile data alone. Giving you greater peace of mind that you’re making decisions you can depend on.

  • Extensive coverage for all road types
  • Available across the whole of the US
  • All roads covered including trunk, primary, secondary and tertiary

Ready to learn more from granular traffic data?

Speak to the Kalibrate team to discuss your traffic data needs and find out how TrafficMetrix® can answer your questions.

Frequently asked questions

  • TrafficMetrix® is available in three packages, Essential, Premium, or Pro — and each have different levels of granularity

    Essential

    Premium

    Pro

    AADT AADT + Connected car data AADT + Connected car data
    Annual refreshes Quarterly refreshes Annual refreshes with monthly data
    Primary, secondary and tertiary coverage All motorway, primary, secondary and tertiary All motorway, primary, secondary and tertiary
    OSM ID OSM ID OSM ID
    Limited road segmentation All roads by intersection All roads by intersection
    Annual – no seasonality Annual – no seasonality Monthly seasonality
    Data points Data points Data points
    AADT AADT AADT
    5 year projections 5 year projections 5 year projections
    Current year estimates Hourly + Daily Traffic Hourly + Daily Traffic
    Average Speed Average Speed
    Hard acceleration + hard braking Hard acceleration + hard braking
    Direction of traffic Direction of traffic
  • Available in multiple formats including CSV, TrafficMetrix® can be used with your existing GIS tool. The initial file and all subsequent updates are sent via SFTP to the designated delivery contact on your team. Updates are annual or annual with monthly data depending on your package.

  • Connected car data is collected from a vehicle’s electronic control unit (ECU) or Controller access network (CAN) and records the vehicles’ location, direction, speed, and other data attributes. It’s different from mobile data in that it comes from the car itself and not the passenger’s mobile device.

  • You can download the full list of data fields and the TrafficMetrix® methodology here.

    Tier

    Field Name

    Data Type

    Definition

    Premium Only raw data range String Raw connected car data time range selected for producing this delivery
    Pro only TrfYear Integer The year of the traffic count
    Pro only TrfMonth Integer The month of the traffic count
    Premium & Pro Kalibrate Road ID String Kalibrate unique ID for per road segment
    Premium & Pro creation date Date Data creation date
    Premium & Pro localTzDay String Local time zone day (Mon,Tue,Wed,Thur,Fri,Sat,Sun)
    Premium & Pro localTzHour Integer Local time zone hour (hh:mm)
    Premium & Pro AnnualAverageCount Integer TrafficMetrix Current Year Estimate Count
    Premium & Pro HourlyCount Integer Extrapolated hourly traffic count
    Premium & Pro Direction String Direction(s) of road segment(s)
    Premium & Pro LatitudeY Double Latitude of traffic count
    Premium & Pro LongitudeX Double Longitude of traffic count
    Premium & Pro Dr1 String Direction 1 of per Kalibrate Road
    Premium & Pro Dr1_averageSpeedMph Integer Average speed for all vehicles during that Year/Month/localTzDay/localTzHour -direction 1
    Premium & Pro Dr1_HourlyCount Integer Extrapolated hourly traffic count for direction 1
    Premium & Pro Dr1_vehDensity_share Decimal Directional share of vehicles during that Year/Month/localTzDay/localTzHour – direction 1
    Premium & Pro Dr1_hardAcceleration Integer Extrapolated total number of hard acceleration events on the road segment for that Year/Month/localTzDay/localTzHour – direction 1
    Premium & Pro Dr1_hardBrake Integer Extrapolated total number of hard braking events on the road segment during that Year/Month/localTzDay/localTzHour – direction 1
    Premium & Pro Dr2 String Direction 2 of per Kalibrate Road
    Premium & Pro Dr2_averageSpeedMph Integer Average speed for all vehicles during that Year/Month/localTzDay/localTzHour -dircetion 2
    Premium & Pro Dr2_HourlyCount Integer Extrapolated hourly traffic count for direction 2
    Premium & Pro Dr2_vehDensity_share Decimal Directional share of vehicles during that Year/Month/localTzDay/localTzHour – direction 1
    Premium & Pro Dr2_hardAcceleration Integer Extrapolated total number of hard acceleration events on the road segment for that Year/Month/localTzDay/localTzHour – direction 1
    Premium & Pro Dr2_hardBrake Integer Extrapolated total number of hard braking events on the road segment during that Year/Month/localTzDay/localTzHour – direction 1
    Premium & Pro osm_id String OpenStreetMap street ID
    Premium & Pro osm_fclass String OpenStreetMap street classification
    Premium & Pro osm_name String OpenStreetMap street name
    Premium & Pro osm_ref String OpenStreetMap alternative street name (where applicable)
    Premium & Pro osm_oneway String OpenStreetMap uni- or bi- directional road tag
    Premium & Pro osm_maxspeed Integer OpenStreetMap street speed limit (km/h)
    Premium & Pro osm_bridge Boolean/String OpenStreetMap bridge tag
    Premium & Pro osm_tunnel Boolean/String OpenStreetMap tunnel tag
    Premium & Pro Kalibrate Road Length Decimal The length of per Kalibrate road segment in Miles

Ready to make dependable traffic based decisions?

Get in touch to request a sample of Kalibrate's TrafficMetrix® data