Understanding the impact of new openings

Data-driven approaches can quantify the cannibalization impact of new openings on existing sites.

Sales transfer analysis

Whether you operate a franchised concept, are a franchisee yourself, or you’re managing your brand’s location strategy centrally, quantifying the impact new deployments will have on existing site sales is a vital capability.

  • A geofence and Mass Mobility Data determines the distribution of customers around the impacted unit location
  • A transfer model includes factors such as customer proximity, drive time and journey complexity, physical barriers, and the presence of other sister units
  • Kalibrate’s analysis projects the impact the proposed unit would have on the existing unit’s sales as a percentage

Our transfer analysis is delivered as a easy-to-understand report and provides an objective, data-driven, estimate of the impact of a new deployments.

Know how your locations will be impacted by new units

Kalibrate customer transfer analysis provides a independent, data-driven view of how a site’s sales would be impacted by a new deployment.

  • Completely independent, driven by Mass Mobile Data
  • Modeled using Kalibrate’s transfer analysis methodology
  • Easy to understand report provides a percentage estimation of the sales impact

We conduct hundreds of transfer analyses annually for small franchisees, international owner-operated brands, and everything in between.