Understanding the impact of new openings
Data-driven approaches can quantify the cannibalization impact of new openings on existing sites.
Sales transfer analysis
Whether you operate a franchised concept, are a franchisee yourself, or you’re managing your brand’s location strategy centrally, quantifying the impact new deployments will have on existing site sales is a vital capability.
- A geofence and Mass Mobility Data determines the distribution of customers around the impacted unit location
- A transfer model includes factors such as customer proximity, drive time and journey complexity, physical barriers, and the presence of other sister units
- Kalibrate’s analysis projects the impact the proposed unit would have on the existing unit’s sales as a percentage
Our transfer analysis is delivered as a easy-to-understand report and provides an objective, data-driven, estimate of the impact of a new deployments.
Whether you operate a franchised concept, are a franchisee yourself, or you’re managing your brand’s location strategy centrally, quantifying the impact new deployments will have on existing site sales is a vital capability.
- A geofence and Mass Mobility Data determines the distribution of customers around the impacted unit location
- A transfer model includes factors such as customer proximity, drive time and journey complexity, physical barriers, and the presence of other sister units
- Kalibrate’s analysis projects the impact the proposed unit would have on the existing unit’s sales as a percentage
Our transfer analysis is delivered as a easy-to-understand report and provides an objective, data-driven, estimate of the impact of a new deployments.
Know how your locations will be impacted by new units
Kalibrate customer transfer analysis provides a independent, data-driven view of how a site’s sales would be impacted by a new deployment.
- Completely independent, driven by Mass Mobile Data
- Modeled using Kalibrate’s transfer analysis methodology
- Easy to understand report provides a percentage estimation of the sales impact
We conduct hundreds of transfer analyses annually for small franchisees, international owner-operated brands, and everything in between.