Kalibrate's Competitive Insights tool uncovers customer movement patterns, competitor trade areas, and shopping center performance, giving you the visibility needed to outperform the market.
Competitive Insights provides advanced mobility data and analytics that help you understand where your customers comes from, how they behave, and how your competitors perform.
View existing trade areas for your sites and your competition, so you know where your customers come from.
Discover the number of customers shopping between your locations and your competition on a by-site or by-brand level
Track weekly visit trends at your locations compared to a user-defined peer group at the national, regional, and local level.
Build detailed profiles of your customers and your competitors' customers to create strategies to retail and increase market share.
Understanding customer behavior is essential for concepts looking to retain and grow market share. With Competitive Insights:
Foot traffic data shows how customers cross-shop between your stores and competitors, giving you clarity on shifting market share.
Footfall analytics reveal how real consumer movement shapes outcomes in your market.
Gain an objective view of how competitors attract, retain, and overlap with your customers.
Understanding customer behavior is essential for concepts looking to retain and grow market share. With Competitive Insights:
Foot traffic data shows how customers cross-shop between your stores and competitors, giving you clarity on shifting market share.
Footfall analytics reveal how real consumer movement shapes outcomes in your market.
Gain an objective view of how competitors attract, retain, and overlap with your customers.
Discover how the mobile data in Competitive Insights is helping businesses grow
“We look at Competitive Insights data to understand our core customer segments and to see where those segments overindex or underindex in new markets.”
“I use Competitive Insights to benchmark the co-tenants we like to be near and look how they’re performing. When I’m evaluating a site, the QSR data points and co-tenancy are what I go to first.”
“Using Competitive Insights, we can tell at a very quick glance about how a retailer is performing in a market and how they compare with the DMA, and that gives us insights for opportunities for other retailers and how they might be able to perform in the market.”
Whether you’re looking for foot traffic analysis, mobility-based competitive assessment or deeper location intelligence, our Competitive Insights software delivers tailored outcomes across retail, restaurant, grocery, financial services, and more.
Competitive Insights is accessed in the Kalibrate Location Intelligence platform and requires its own license.
The platform uses mobile location data sourced from millions of monthly active devices, validated through spatial filters to ensure reliable visit detection. This provides a highly accurate representation of consumer movement and behavior trends.
Our data partner is Azira who pulls from a large number of apps from games to sports to shopping and weather. The count of unique devices varies on a monthly basis, but the average is ~35-40 million monthly active users (MAUs).
Yes. Competitive Insights includes extensive pre-drawn geofences and mobility data allowing you to analyze competitor sites, trade areas, cross-shopping behavior, and audience segments.
Absolutely. In addition to the more than one million pre-drawn geofences, Competitive Insights allows users to manually draw custom trade areas or site boundaries to reflect real-world catchments and brand-specific insights.
We currently update the data every other week. The cross-shop data is a monthly update.
There are currently 1.1M pre-drawn geofences in Competitive Insights and users have the ability to hand draw their own.
You can purchase Competitive Insights at the state level based on your business’s goals. Reach out to our team via the contact form below to get pricing for a particular region.
