Customer transfer analysis report

Through geofences, Mass Mobile Data, and our transfer analysis, Kalibrate quantifies the impact new deployments will have on existing unit sales.

How will a new opening impact our sales?

Using Mass Mobile Data, our customer transfer report is a vital decision-making tool when seeking to analyze how your sites will be impacted by new deployments. The reports provides:

  • An sales impact percentage estimate based on our transfer methodology which factors in residential/non-residential journeys, proximity to site, drive time and complexity, and other sister units
  • A cannibalization impact estimate by block group, showing where the new site will take most customers from the existing unit
  • Demographic analysis of the impacted and proposed sites’ trade areas including population, household income, age, household size and more.