Site selection software and services
Make smarter, more confident expansion decisions with Kalibrate’s site selection software and consulting services. Combining analytics, predictive modeling, and industry expertise, we help brands identify, evaluate, and prioritize the best locations for growth.
- Understand true market potential – discover how many locations a market can support
- Optimize your deployment strategy – identify the best locations and rollout approach
- Build a roadmap of for growth – plan expansion across new and existing markets
Why choose Kalibrate's site selection solutions?
Kalibrate delivers advanced site selection software and consulting services to help organizations make confident, data-driven location decisions. By combining high-quality data, proprietary modeling, and decades of industry expertise, we enable smarter expansion strategies focused on long-term performance and sustainable growth.
Problems
- Inconsistent site selection process
- Limited visibility of market potential
- Over-reliance on intuition
- Competition and cannibalization risk
Solutions
- Predict performance of new locations
- Prioritize expansion markets
- Understand customer demand
- Optimize existing portfolios
Location strategy is crucial to your success.
Explore our solutions to empower site selection decisions.
Kalibrate Location Intelligence
Our site selection software combines your data, relevant third-party data, plus our gold-standard proprietary modeling approaches, to gain insight that helps you realize the potential of your brand’s real estate strategy.
Find better locations, manage risk, and outperform your competition with Kalibrate Location Intelligence.
Whitespace analysis
Understanding which markets offer the best potential to grow allows you to act with confidence, save time, and maximize return on your brick and mortar investment.
Discover how many stores a market can support, the optimal deployment strategy, and build a roadmap of opportunities across new and existing locations and markets
Predictive modeling
Know your customers and your competition to understand what really drives a successful location.
Kalibrate’s models are trusted by the most successful retail brands in the world when identifying optimal markets and placement of new unit deployments or portfolio optimizations.
Need help with site selection?
Tailored software and solutions built for your expansion strategy.
Download: Best practices in site selection
What does ‘good’ look like in site selection? Explore proven approaches based on decades of helping organizations make confident location decisions.
Our clients say
Discover how Kalibrate helps organization make more confident, data-driven site selection decisions.
“What I value most is the spirit of continuous improvement that the company embodies. Our business partners constantly listen and strive to implement changes that help us better utilize and interpret data.”
“Kalibrate gives us the tools and insights we need to mitigate risks and develop data-driven strategies around our business. Their experienced team are experts in the location intelligence field and provide a bespoke service that is unparalleled in the industry”
“Since 2009, Kalibrate has been our trusted partner in real estate analytics and new market identification. Kalibrate’s consultative, customized approach has enabled Goldfish to make informed market planning decisions.”
“I use Competitive Insights to benchmark the co-tenants we like to be near and look how they’re performing. When I’m evaluating a site, the QSR data points and co-tenancy are what I go to first.”
What is site selection software?
Site selection software helps organizations identify, evaluate, and prioritize the best locations for new sites. By combining location data, analytics, and predictive modeling, it enables businesses to assess market potential, forecast performance, and make more confident, data-driven expansion decisions.
What can you do with site selection software?
Site selection software enables organizations to make faster, data-driven decisions about where to grow. By combining advanced analytics, location data, and predictive modeling, businesses can evaluate opportunities, reduce risk, and optimize their real estate strategy.
With site selection solutions, you can:
- Forecast location performance before investing in new sites
- Compare potential locations side-by-side to identify the best opportunities
- Analyze catchment areas, customer demographics, and demand drivers
- Identify white space opportunities for expansion
- Measure cannibalization and understand the impact on existing locations
- Prioritize markets and build a scalable expansion strategy
How do you evaluate a retail location?
Evaluating a retail location involves analyzing demand, customer profiles, competition, and accessibility within a defined catchment area. Advanced models can then forecast revenue potential, assess cannibalization impact, and determine how well a site aligns with your ideal location profile.
Can data be imported directly into the platform?
Data can be imported in two ways:
1. End user drag and drop: Microsoft Excel data can be dragged and dropped into the software. As part of this process, data can be automatically geocoded. Once the data is on the map it can be shared with other people in the organization.
2. A secure API can be set up for ongoing uploading and downloading of data.
Does the platform have mobile capabilities?
Yes, Kalibrate Location Intelligence is available as a fully native iOS and Android application. The mobile app gives users the same access to data and reporting as the desktop version, but in an interface that is designed to be touch friendly.
The app is designed to give you access in the field and serves as an excellent tool for capturing data such as store signage, store photos, competitor data, and other notes from the field. Site Tours planned in the desktop version of KLI can be executed in the mobile app.
How does data visualization, analytics, and reporting work in the software?
Kalibrate Location Intelligence allows users to view, edit, and add any first party data related to your customers, locations, or competitors. Users can run demographic and competitor reports and create sales forecast reports using models that are developed and integrated for use.
In addition, users can visualize thematic maps, view and report on customer loyalty data, and view and report on mobile/foot traffic data. The platform supports bulk reporting/mapping and has an API for an ongoing transfer of data.
How does Kalibrate’s pricing work?
The pricing of Kalibrate Location Intelligence is driven by a few factors: the amount of third-party data you want to license, the number of users/seats your team needs, and if you want to include analytics into the platform.
Tell me more about Kalibrate Location Intelligence
Kalibrate Location Intelligence allows users to view/edit/add data related to your locations and your competition, create trade areas, run demographic and competitor reports, and execute sales forecasts using models that are developed and integrated for your use.
What support is provided?
Kalibrate provides clients with a dedicated customer success manager that will engage with you during implementation of the platform and beyond. Your customer success manager will get to know your business goals to make sure you’re getting the most from the software.
There is a monthly virtual training session where all Kalibrate clients can join to learn about new features and tools, hear how other clients are utilizing the software, and is an open forum for questions.
Additional resources
Explore expert insights, best practices, and data-driven guidance from Kalibrate's industry specialists on our blog.
