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The journey to fuel pricing excellence starts here — climb the fuel pricing maturity curve. Plot your position on the fuel pricing maturity curve and navigate your journey to the top.

Fuel pricing maturity is not about the size of your business – it’s about the efficiency of your fuel pricing operations. Whether you are a fuel retailer managing 5 sites locally, or 5,000 sites internationally — incremental increases can make all the difference.

In a game where 1c when make or break success, small efficiency improvements will make you more agile and give you the ability to act quickly, with confidence.

Answer the questions below to plot your place on the fuel pricing maturity curve — and find out how to take the next step

First Step

How are your fuel prices calculated?

We loosely apply rules and constraints, but a large number of exceptions exists. Most prices require manual intervention. Rules and constraints are in place and are reviewed once or twice annually. There are multiple manually priced exceptions. Rules and constraints are clearly defined for our different site groups and we review them monthly. AI features generate our prices but the rules and parameters it uses are not always visible to us. AI features generate prices in line with a set of clearly defined constraints. The algorithm is reviewed and refined at least monthly to ensure the parameters are relevant

This question is required.

Second Step

What benefits have you felt as a result of adjusting fuel pricing processes?

1 significant decrease
2 slight decrease
3 no change
4 slight increase
5 significant increase

Volume
Margin
Profitability

Third Step

Do you use this data to inform your pricing strategy?

Cost data

Yes

No

Competitor prices

Pump sales

ERP

Government portals

This question is required.

Fourth Step

Which tools do you utilize to generate and manage fuel pricing?

Spreadsheets Fuel pricing software system POS integration Fuel price optimization (AI)

Five Step

Complete the form to download your personalized report.

An agreed set of rules and constraints are applied to all prices, and we review them at least quarterly. We adhere to defined rules, with a limited number of clearly-defined exceptions.

Complete the form to download your personalized report.

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Whether you are a fuel retailer managing 5 sites, or 5,000 — incremental increases make all the difference.

In a game where 1c when make or break success, small efficiency improvements will make you more agile and give you the ability to act quickly, with confidence.

You're in good company

Kalibrate is the trusted parter of the some of the world’s leading brands.

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