Sign up for the The Decision Maker newsletter

Get all the latest market news, best practice, and insight direct to your inbox.

  • Market commentary and analysis
  • Data and analytics thought leadership
  • Best practices approaches to solving your industries biggest challenges

Written by our team of experts, The Decision Maker is your essential companion when understanding your brand’s environment.

The latest from Kalibrate

Fuel pricing

The Kalibrate news round-up: June 2025

In this monthly feature, we look across the industry and mainstream news to uncover stories of note that we think are...

The Kalibrate news round-up: June 2025

Meet the Kalibrate team

Delivering the Kalibrate Standard: Elizabeth Butler

This blog series explores how members of our team help our clients answer their most challenging questions. Here, we...

Delivering the Kalibrate Standard: Elizabeth Butler

Fuel pricing

Rethinking fuel pricing strategy as sales decline

In today’s fuel retail environment, declining sales volumes are the new normal. While some individual markets are...

Rethinking fuel pricing strategy as sales decline