Electric vehicle charger strategy
The arrival of electric vehicles presents significant opportunities for a range of organizations as ‘refueling’ moves away from the forecourt, but which types of locations and retail offerings appeal to EV drivers?
Create a charger strategy fit for today’s EV market — and the market of tomorrow
From gas stations to grocers, restaurants, and service retailers, EV charging is appearing in a variety of locations. Organizations that get EV charging right can create lasting relationships — so what does a good strategy look like?
Building the business case
Many organizations are keen to start offering EV charging to their customers but are unsure what action to take. Kalibrate can provide insight across the key areas as you look to assess the business case for EV charging.
- Collate and curate the necessary datasets to inform decision making across the EV driver profile, EV adoption in your trade areas, and potential future opportunities
- Identify funding opportunities that could reduce the cost of installation and reduce the time to see return on investment
- Assess your portfolio to identify locations where installation is viable today and plan to take action in areas where EV adoption will grow in future
For retailers, EVs represent a significant opportunity to add new revenue streams while attracting a more prosperous customer segment to your locations. Similarly, fuel retailers must consider how they plan to adapt their portfolios as adoption grows and driver profiles change.
Many organizations are keen to start offering EV charging to their customers but are unsure what action to take. Kalibrate can provide insight across the key areas as you look to assess the business case for EV charging.
- Collate and curate the necessary datasets to inform decision making across the EV driver profile, EV adoption in your trade areas, and potential future opportunities
- Identify funding opportunities that could reduce the cost of installation and reduce the time to see return on investment
- Assess your portfolio to identify locations where installation is viable today and plan to take action in areas where EV adoption will grow in future
For retailers, EVs represent a significant opportunity to add new revenue streams while attracting a more prosperous customer segment to your locations. Similarly, fuel retailers must consider how they plan to adapt their portfolios as adoption grows and driver profiles change.
Understanding EV adoption: locating and anticipating demand
Levels of EV adoption vary significantly; from country to country – but, often more significantly, within markets. Organizations looking to roll out a successful EV charger strategy must adopt a micro-local approach to identifying the best sites to deploy EV charging facilities.
- Understand EV adoption around your locations today, projected growth in the future, and the types of journeys made by drivers
- Know the existing EV charging infrastructure, the availability of electricity supply, and the feasibility of adding charging facilities to your locations
- Futureproof your locations by accommodating space for EV charging in green field or site upgrades, based on potential future demand
Ambitious decarbonization targets coupled with legislative and funding interventions continue to drive higher levels of EV adoption globally. Organizations that master their charger location strategy can become the refueling venue of choice for their customers, growing new – and strengthening existing – revenue streams.
Levels of EV adoption vary significantly; from country to country – but, often more significantly, within markets. Organizations looking to roll out a successful EV charger strategy must adopt a micro-local approach to identifying the best sites to deploy EV charging facilities.
- Understand EV adoption around your locations today, projected growth in the future, and the types of journeys made by drivers
- Know the existing EV charging infrastructure, the availability of electricity supply, and the feasibility of adding charging facilities to your locations
- Futureproof your locations by accommodating space for EV charging in green field or site upgrades, based on potential future demand
Ambitious decarbonization targets coupled with legislative and funding interventions continue to drive higher levels of EV adoption globally. Organizations that master their charger location strategy can become the refueling venue of choice for their customers, growing new – and strengthening existing – revenue streams.
The right offer and experience for EV drivers
As with any innovation, different types of consumers begin to buy-in to technology at different points in the adoption curve. Understanding how preferences differ through the EV adoption curve is critical to delivering an attractive retail offer.
- Segment the EV drivers from innovators to early adopters into the early and late majority
- Know the retail preferences at each point of the adoption curve within your trade areas
- Discover the journeys EV drivers take – by business, leisure and by time of day, and how it relates to your existing or proposed locations
Those organizations that create a compelling offer for EV drivers can enhance their revenue streams today and sustain them by becoming the charging destination of choice long into the future.
As with any innovation, different types of consumers begin to buy-in to technology at different points in the adoption curve. Understanding how preferences differ through the EV adoption curve is critical to delivering an attractive retail offer.
- Segment the EV drivers from innovators to early adopters into the early and late majority
- Know the retail preferences at each point of the adoption curve within your trade areas
- Discover the journeys EV drivers take – by business, leisure and by time of day, and how it relates to your existing or proposed locations
Those organizations that create a compelling offer for EV drivers can enhance their revenue streams today and sustain them by becoming the charging destination of choice long into the future.
The Kalibrate approach
Kalibrate’s approach to handling data sets us apart. We work alongside you to gather internal data, alongside third-party datasets, to empower effective decision making. Our team can help you:
- Understand what datasets are available that will help inform you about the EV driver, EV adoption, current and future demand, and current charge points
- Curate the data sets to ensure that the various data layers are aligned and able to interact with each other
- Make the selected curated data available through our map-based visualization platform
There is new data available every day on EV drivers today and tomorrow, charging and utilization behavior, shopping patterns, travel patterns, retail drivers and loyalty, who your competition are, what their offer is, and the key is knowing what to use, how to use it to develop the right strategy and offer.
We are continually sourcing, evaluating, and curating our datasets within this area to ensure that the most appropriate data is available to you, however much you choose to utilize.
To generate this actionable insight, you need the application of robust models to answer your biggest questions around EV charger deployment.
Our proprietary models unlock greater levels of intelligence around your locations, your consumers, and your competition.
- Overlay the variables from the selected data sets to enable insights to be developed such as travel patterns of EV drivers and hot spot areas of unmet demand
- Pinpoint optimum locations based on attractiveness to consumer, infrastructure requirements, capacity, demand, or surrounding points-of-interest
- Determine the right customer offer to grow EV charger utilization and generate faster ROI
While some partners may provide data or a platform, Kalibrate’s modeling enables organizations to truly understand the factors contributing to potential demand, so you can make EV capital investment decisions with confidence.
- Extensive experience
Many members of our product development and customer success teams have previously worked in network planning and site selection roles, making strategic location decisions every day.
- Working globally
Working in over 70 countries across the world, our team have extensive experience in markets at all levels of maturity and development.
Answering the 'where' and 'when' of EV charger roll out
Kalibrate helps develop EV charger placement strategy
“A major fuel retail brand and long-term Kalibrate client wanted to find the best locations to roll out EV charging facilities.”
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Ready to get started on your EV charger strategy?
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