Understanding electric vehicle customer segmentation

From early adopters through to mass ownership, we demonstrate how Kalibrate can help you understand the needs and preferences of today's electric vehicle driver, as well as those of tomorrow.

Make charger placement decisions powered by insight

We’ve been helping businesses understand their markets for decades.

In this video, we explore how to use demographic and customer segmentation data to plot where EV drivers are relative to your locations, and how this insight can support your investment decisions.

  • Explore the demographic profile of the EV consumer
  • Learn where EV drivers live, work, and shop, at each stage of the adoption curve
  • Be strategic: make charger investment decisions based on projected adoption rates and demand