eBook: Answering questions with analytics
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Industry insights
NACS 2022 round up
NACS is over for another year, and what an event it was! We’d like to take a moment to thank everyone that took...
What’s hot: car wash
In this article, Kalibrate’s Grant Irving, VP Sales, and Pete Baciagalupo, Director of Client Services, talk...
Refreshing customer profiles: lessons learned from US pet ownership
Let’s take a look at one space where the customer profile has noticeably shifted in recent years — pet ownership....
Competitive Insights for Fuel Pricing: frequently asked questions
Competitive Insights is Kalibrate's new mobility-based analytics solution to help brands get complete visibility...
The Kalibrate retail round-up: October 2022
In this monthly feature, we look across the industry and mainstream news to uncover some stories of note that we...
How to leverage customer analytics to improve marketing effectiveness
In our ongoing series about the myriad applications of operational and customer analytics that can be derived from...
Using geospatial data to amplify the power of event-triggered marketing
Event-triggered marketing is a powerful weapon in the marketer’s arsenal. Here, we highlight three examples of...
Petroleum pricing in Canada — the Q3 2022 report
Declining crude prices, coupled with contracting refining margins, led retail gasoline prices to fall nearly fifty...
Considering downsizing? This case study highlights the impact on one gas station in Georgia
Our Single Site Analysis team recently undertook an analysis on a new to industry gas station, where the owner wanted...
