eBook: Answering questions with analytics
Location-based marketing content
Catch-up with Kalibrate CEO, Charles Wetzel
In this Q&A, Charles Wetzel gives some insights into his transition into the CEO role, working globally, the retail...
First party vs. third party home delivery
Here, we discuss the impact of third-party delivery services on data, quality control, and brand, examining whether...
Dave Huntoon: Assessing ChatGPT's answers to predictive analytics questions
It's Dave Against the Machine as Dave Huntoon considers ChatGPT's responses to our questions about identifying...
Adopting location intelligence in your emerging restaurant franchise
For restaurant franchises, leaning on quality location insight is critical when growing and optimizing your business.
Kalibrate appoints Charles Wetzel as Chief Executive Officer
Kalibrate is delighted to announce the appointment of Charles Wetzel to the position of Chief Executive Officer.
Supermarkets compete for share of stomach with more grab-and-go options
“Grab and go” in and fresh/prepared food options are shaking up the supermarket industry, with significant...
The economics of addressable marketing
This blog explores the importance of precision targeting and addressable digital media in digital marketing...
How to leverage customer analytics to improve marketing effectiveness
In our ongoing series about the myriad applications of operational and customer analytics that can be derived from...
Using geospatial data to amplify the power of event-triggered marketing
Event-triggered marketing is a powerful weapon in the marketer’s arsenal. Here, we highlight three examples of...
