The Kalibrate retail round-up: February 2024

In this monthly feature, we look across the industry and mainstream news to uncover some stories of note that we think are worth your attention.

Popeyes plans to open initial 30 restaurants

Popeyes, the renowned fried chicken chain, is making its debut in New Zealand with plans to open 30 stores, starting with the first location in Auckland’s Takanini in April. The brand, famous for its Louisiana-style cajun chicken sandwiches, aims for rapid expansion across the country, with six to eight stores slated to open this year, according to Popeyes New Zealand general manager James Mclauchlan.

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Dick’s Will Focus on Its Experiential House of Sport Concept — and Backfilling Mall Anchors

Dick’s Sporting Goods is shifting focus to its experiential House of Sport concept, aiming to open 75 to 100 locations over the next five years. Emphasizing experiences like indoor climbing walls and outdoor activities, the company has already launched 12 House of Sport stores, with plans to utilize vacant mall anchor spaces for expansion.

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The Body Shop collapses into administration in UK

The Body Shop has entered administration in the UK, facing financial struggles just months after being acquired by a private equity firm. With over 2,200 jobs at risk, Aurelius, the German company that purchased The Body Shop, cited poor holiday season trading as a contributing factor.

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What 8 DTC brands are talking about in 2024

In 2024, the direct-to-consumer (DTC) space is witnessing profound transformations in strategy and leadership, as digitally native brands embrace wholesale partnerships and established brands explore direct-to-consumer sales. With founders making way for seasoned retail executives, it’s crucial to closely monitor these shifts, highlighting the dynamic evolution of the DTC landscape.

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Wingstop’s Proprietary Digital Platform launches April 1

Wingstop is experiencing unprecedented guest acquisition rates, with a surge in digitally engaged customers. As it gears up for the launch of its proprietary online ordering platform, MyWingstop, the fast-casual chain anticipates leveraging first-party data to deliver hyper-personalized experiences.

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