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Kalibrate appoints Charles Wetzel as Chief Executive Officer
Kalibrate is delighted to announce the appointment of Charles Wetzel to the position of Chief Executive Officer.
Supermarkets compete for share of stomach with more grab-and-go options
“Grab and go” in and fresh/prepared food options are shaking up the supermarket industry, with significant...
The economics of addressable marketing
This blog explores the importance of precision targeting and addressable digital media in digital marketing...
How to leverage customer analytics to improve marketing effectiveness
In our ongoing series about the myriad applications of operational and customer analytics that can be derived from...
Using geospatial data to amplify the power of event-triggered marketing
Event-triggered marketing is a powerful weapon in the marketer’s arsenal. Here, we highlight three examples of...
How finding your value gap can maximize your marketing ROI
Data is nothing if you're not generating insight that answers your biggest questions. Dive into what exactly value...
Kalibrate moves to new offices at Circle Square in Manchester
Our move to Circle Square in the heart of Manchester's innovation district will enable us to be part of a specialist...
Best practices in new mover marketing campaigns
A move to a new residence is a significant event for consumers and triggers a series of needs that marketers can...
Customer segment management: What you didn’t know your marketing analytics team was missing - 2nd Edition
Customer segmentation is an integral part to any marketing campaign. Learn about the advantages of segmentation and...
