eBook: Answering questions with analytics
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Using geospatial data to amplify the power of event-triggered marketing
Event-triggered marketing is a powerful weapon in the marketer’s arsenal. Here, we highlight three examples of...
How finding your value gap can maximize your marketing ROI
Data is nothing if you're not generating insight that answers your biggest questions. Dive into what exactly value...
Kalibrate moves to new offices at Circle Square in Manchester
Our move to Circle Square in the heart of Manchester's innovation district will enable us to be part of a specialist...
Best practices in new mover marketing campaigns
A move to a new residence is a significant event for consumers and triggers a series of needs that marketers can...
Customer segment management: What you didn’t know your marketing analytics team was missing - 2nd Edition
Customer segmentation is an integral part to any marketing campaign. Learn about the advantages of segmentation and...
Customer segment management: What you didn’t know your marketing analytics team was missing
Customer segment management provides the marketer and the c-suite an effective and practical way to evaluate the...
Location-based marketing: How marketers can capture value from location analytics
See how marketers can leverage site selection analytics through the use of insights such as their customer profile...
Kalibrate Innovation Summit is back for 2022
We are excited to announce our Virtual User Conference will run for a third year from May 4-May 13. The Kalibrate...
Our round-up of the Kalibrate Fuel and Retail Innovation Summit 2021
The second Kalibrate Summit was even bigger than the first installment, with more than 30 sessions and over 330...