Transfer studies: understanding the impact of new openings

Transfer studies are conducted to assess the impact of new sites on existing locations to quantify cannibalization, optimize portfolios, and maximize the return on capital investment decisions.

Quantify how new locations impact existing units

A critical consideration of market expansion is determining the impact that opening a new location will have on existing locations in that same market. Kalibrate quantifies these projected impacts on behalf of clients through the development of transfer studies.

  • Define trade areas for your locations to understand where potential overlap is likely to occur
  • Utilize your in-house data alongside third-party mobility insights to understand consumer distributions
  • Quantify cannibalization to optimize growth decisions


Start your journey to reliable transfer studies today

We use sophisticated statistical techniques to analyze your data alongside the most relevant third-party data sets to quantify the specific factors that predict the impact that new locations have on existing.

  • Models to maximize return on portfolio level decisions
  • Maintain goodwill between franchisees
  • Extensive experience from the Kalibrate team to support you throughout the process

We can deliver transfer studies via our software platforms or we can operate as your outsourced research team, conducting studies on your behalf.

How do I get started?

Complete the form and a member of our team will reach out. After a discussion of your requirements and what you’re looking to achieve, we’ll work closely with your team to get you up and running with the most appropriate solution for your needs.