Fuel pricing software is a specialized tool that helps fuel retailers set and manage pump prices across their network using data-driven strategies. It combines market insights, competitor data, and advanced analytics (often powered by AI) to determine optimal prices that balance volume and margin for maximum profitability.

Fuel pricing software improves efficiency and profitability for fuel retailers while making every pricing decision accountable, auditable, controllable, and fast.

To thrive in today’s fuel market, agility is essential. You need to keep pace with competitor prices, respond to market events and seize opportunities to maximize profitability. Doing this manually is inefficient and costly. That’s why Kalibrate Fuel Pricing is the flexible fuel price software that helps you achieve your volume and margin targets.

Powered by patented AI, Kalibrate Fuel Pricing enables you to manage pricing across multiple locations from a small, central team. It gives you the right insights at the right time, highlighting opportunities to lift your bottom line, support wider business goals, and increase profitability.

Kalibrate has a proven track record of delivering ROI for fuel retailers. After engaging with our team, we’ll assess your current pricing capabilities and identify areas for improvement. Within a week, you’ll receive a detailed report outlining potential enhancements and how to implement them. Alternatively, you can use our quick calculator to instantly see the cost benefits of switching to Kalibrate’s automation system.

Across varying markets, sizes and countries, we have installed more than 120 instances of Kalibrate Fuel Pricing, and there are multiple ways to determine whether this fuel pricing system is right for you.

We can share the outcomes of comparable successful trials that we have completed in the past, to mitigate the need for you to dedicate time and resources to trialling a new system.

We can set up a half day workshop with one of our experienced team members and 1 week test drive of the system so that you and your team can ensure that Kalibrate Fuel Pricing works with your processes and meets your criteria.

For organizations that require further proof, a full 12-week trial can be held with live pricing to effectively measure improvement against your existing fuel pricing processes.

We have fuel retail clients in over 40 countries who send 600,000 prices a day to over 65,000 sites. Our largest integration to date covered 6,500 sites.

Many of our clients have relied on the platform for three years or more and we can arrange for you to talk to some of them, ahead of moving forward with your project.

Yes. Kalibrate Fuel Pricing has more functional depth than any other pricing product on the market, which facilitates extremely flexible pricing profiles to form the tactics to deliver your pricing goals. And because it’s under-pinned by cutting-edge science and deep market expertise, we can work with you to help you develop your optimal pricing strategy.

Mathematical optimization is an excellent tool in your pricing armory and can be used to gain additional profitability across margin and volume for large segments of your network. 

However, not all sites are suitable for optimization, it isn’t a “one size fits all solution”. Perhaps there is limited competitor data for a site (our patent pending data enrichment process can help here) or not enough variability of pricing in the market to infer a price scientifically. Where we can’t help you to scientifically optimize prices, you can use our extensive rules-based library to derive optimal (rather than optimized) prices. 

This Fuel Price Optimization 101 whitepaper will help you to understand more about fuel price optimization and how to select the right sites. 

AI works by combining large amounts of data with fast, iterative processing and intelligent algorithms, allowing the “machine” to learn and adjust automatically to perform human like tasks.

The patented AI in Kalibrate Fuel Pricing means you benefit from smart inference of missing data, price sensitivity creation, and demand forecasts including demand period detection. It also automates model build and learning and gives you feedback on data readiness and model health.

The models in Kalibrate Fuel Pricing have been tried and tested in fuel retail pricing and can help you measure customer reaction to price and provide market ready price recommendations. And as back up if optimization isn’t suitable, it has rules-based back up strategies.