Fuel price optimization 101

There’s much myth and mystery surrounding fuel price optimization. Often thought of as a “dark art” or “black box” many Fuel Pricing Managers are under the impression that price optimization is a complex solution that will generate new and unexpected prices for your products at whichever price position it decides for you — leading many to distrust the process.

This misconception is understandable, but the truth is that price optimization is not a dark art. It’s an AI and science driven process that produces a subtle change in strategy that should remain predictable to your loyal customers, and undetectable to your competitors.

Download this free whitepaper to discover

• The basic principles of using AI in fuel price optimization
• If fuel price optimization is right for you
• How to create a business case
• Common challenges, competitor reactions, and limits and controls
• What a sustainable conclusion looks like