How can I become an EV leader?
In last year’s EV report, we found that the EV driver is continuing to diversify as we move towards mass EV ownership. Due to the pace of change, data is becoming more critical for businesses to make decisions about how, where, and when to install EV charging facilities across their network – and, crucially, how to maximize the value of their relationships with EV drivers.
In our research, we found that data is the major differentiating factor across our EV maturity index. Data, and its collation and application, is the key differentiator between leaders, who already have their EV strategy up and running, and the mainstream players, and laggards looking to catch-up.
How brands are using data to inform their EV strategies
Currently, leaders have access to data that directly pertains to EV driver behavior. The majority (52%) use first-party data on consumer expenditure at EV charging facilities, with some 67% also supplementing with data shared directly from third parties involved in the charging process.
In contrast, less mainstream players (40%) and laggards (19%) are not using first-party data in this way, nor are they using third party data from the charging process to the same extent (54% and 28% respectively).
Leaders have a clearly defined EV strategy. They’re astute to the future of EVs and changes in the market, and are prepared to adapt their strategy as new trends emerge. Leaders are already seeing benefits arising from their strategy and as such have continued to invest in EV infrastructure. They are also seeking out new opportunities to monetize the charging process and transform the EV forecourt. However, they do hold concerns over the energy grid’s future and believe more needs to be done to support businesses and hold their sustainability activity accountable.
Mainstream players see the importance of EVs. They’ve made it a top priority and are currently in the development stage of creating a strategy which they understand will have to adapt as the market evolves. They’re also beginning to consider investing in EV charging but haven’t given much thought to monetizing the charging process. Mainstream players believe EV usage will continue to grow, and they hold the same concerns as leaders in whether energy infrastructure and governmental subsidies will be able to support demand.
EVs are less of a priority for laggards and most have an unclear strategy. Most have seen no change (and in some cases a decrease) in the benefits they’re reaping from their EV initiatives. Laggards are not investing in EV charging in the workplace or attempting to monetize the charging process. However, they are beginning to recognize the prevalence of EVs and are becoming more concerned with what infrastructure can support any future EV growth.
Try our EV maturity index calculator
To help you develop your EV charger strategy, we developed an interactive tool, backed by our research, that can tell you where you sit on the EV maturity index relative to your peers.
Wherever you find yourself on the EV maturity index, Kalibrate helps you optimize the roll-out of your strategy based on high-quality insight with support from our expert team.
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