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Industry insights
Canadian 2021 National Retail Petroleum Site Census — Executive summary
The 2021 National retail petroleum site census, researched and published by Kalibrate, is a comprehensive enumeration...
Customer segment management: What you didn’t know your marketing analytics team was missing
Customer segment management provides the marketer and the c-suite an effective and practical way to evaluate the...
The real world: Lessons learned from our fuel retail customers Pt3
We recently hosted a discussion with some of Kalibrate’s fuel retail customers from Europe and North America about...
Insider view: The QSR space
Charles Wetzel recently met with one of Kalibrate's clients in the QSR space to discuss challenges and opportunities...
Why fuel price increases are disrupting UK fuel retail businesses
Tom Hatton, our Head of Product Management (Fuel Pricing) looks at why fuel retailers are also experiencing...
The real world: Lessons learned from our fuel retail customers Pt2
In part two of our blog series The real world: Lessons learned from our fuel retail customers, we speak to a panel of...
Driving season is here, is your gas station ready?
It is official, driving season has launched in the Northern Hemisphere and summer is underway. This summer is set to...
Location-based marketing: How marketers can capture value from location analytics
See how marketers can leverage site selection analytics through the use of insights such as their customer profile...
Site selection in the Metaverse
Dave Huntoon and Carrianne Cusack from our location intelligence team discuss how brick and mortar site selection...
