Are you hosting the right brand at your site?

Many gas station owners find themselves wondering if they are hosting the right brands at their site.  Would it be more profitable to switch to a different gas brand? Perhaps a competitor? Or perhaps change their c-store to an independent brand?

Our Single Site Analysis can provide insights to simplify the decision-making process, by providing you with a granular report with reliable statistics to help you make profitable decisions for your fuel site.

As a part of Kalibrate Single Site Analysis, a customer asked for four different scenarios to understand the impact of changing the brands used in their business. Their base case used a well-known c-store brand that was featured in the top 10 of CSP’s top 202 c-stores of 2022.  Our analysts ran four simulations to project which brand would be the best for their site.

What did the analysis reveal?

The analysis showed that switching to an independent c-store brand could decrease c-store sales by 10%, which would result in a $54,000 loss in revenue per month. If they were to switch to a competitor c-store brand, another well-known brand, it was projected that they would see a decrease in sales of 3% – resulting in a $14,000 decrease per month.

Through this analysis, the customer could see that they are already optimizing their c-store’s potential – confident that they have the right brand for their site.

The simulations also examined the impact of four different gas brands, with the base case once again proving to be the most profitable for the site. Changing the gas brand to a competitor brand could have decreased gas volumes by as much as 16.5% per month — a gallon decrease in gas volumes.

Finally, this simulation also looked at the number of cars per month that would use the car wash on site. It was projected that if the customer stuck with the base case c-store and gas brand, their car wash would see a significantly higher volume of vehicles per month compared to the competitor branded c-store and gas brand – with a predicted 282 car drop per month.

It is essential when analyzing a site to look at the site as a whole and consider how each section may affect the other – to understand more about the relationship between your fuel and c-store sales click here. 

This scenario allowed the site owner to have confidence in their site, backed by data. The Single Site Analysis can provide a full analysis of any site’s trade area, competition, and customer demographic, as well as fuel and c-store projections based on your suggested scenarios – learn more about our demographics report here.  Our premium Single Site Analysis package includes the new EV Location Intelligence report allowing you to drive better decision-making with data and future-proof your business.

Request a Single Site Analysis sample today.