eBook: Answering questions with analytics
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Industry insights
How to leverage customer analytics to improve marketing effectiveness
In our ongoing series about the myriad applications of operational and customer analytics that can be derived from...
Using geospatial data to amplify the power of event-triggered marketing
Event-triggered marketing is a powerful weapon in the marketer’s arsenal. Here, we highlight three examples of...
Petroleum pricing in Canada — the Q3 2022 report
Declining crude prices, coupled with contracting refining margins, led retail gasoline prices to fall nearly fifty...
Considering downsizing? This case study highlights the impact on one gas station in Georgia
Our Single Site Analysis team recently undertook an analysis on a new to industry gas station, where the owner wanted...
The benefits of adopting software in the fuel pricing function
A spreadsheet is a prevalent tool in the arsenal of a Fuel Pricing team. However large your organization and advanced...
Fuel pricing: spreadsheets vs software
Why many fuel retailers still rely on spreadsheets — and considerations to make before switching to software
Oliver Shaw named among UK’s Top 50 Most Ambitious Business Leaders for 2022
Oliver Shaw, CEO of Kalibrate has been named as one of The LDC Top 50 Most Ambitious Business Leaders for 2022....
How finding your value gap can maximize your marketing ROI
Data is nothing if you're not generating insight that answers your biggest questions. Dive into what exactly value...
Fuel pricing self-help during a state of emergency
When natural disasters strike, it reeks havoc across the nation - with the most recent hurricane Ian now over, the...
