eBook: Answering questions with analytics
Educational materials
Customer profiling: the complete guide
Customer profiles are representations of your ideal customer and created by gathering data about the consumers...
Five things to consider when growing your restaurant brand
Restaurant brands have had an exceptional year, with many looking to open up new locations to expand their offering....
Fuel Site Analysis case studies - part 1
Read three case studies from our Fuel Site Analysis customers about their experience with the analysis and building...
10 competitive advantages of synergy between pricing and planning
Planning and pricing teams often operate in silos. The change management required to get everyone on board with this...
Industries bouncing back post pandemic and the challenges they may be facing
Since the economic slowdown of the pandemic, activity has picked up significantly, but which sectors have seen the...
Complete guide to buying a gas station
The complete guide to buying a gas station will help any budding gas station entrepreneur to understand the different...
What’s hot: car wash
In this article, Kalibrate’s Grant Irving, VP Sales, and Pete Baciagalupo, Director of Client Services, talk...
Refreshing customer profiles: lessons learned from US pet ownership
Let’s take a look at one space where the customer profile has noticeably shifted in recent years — pet ownership....
Petroleum pricing in Canada — the Q3 2022 report
Declining crude prices, coupled with contracting refining margins, led retail gasoline prices to fall nearly fifty...
