eBook: Answering questions with analytics
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Non-fuel data modeling: the secret to surviving in mature markets
Let's begin with a question: What, specifically, are the implications for a fuel retailer as a market matures?
How well are you treating your data?
These days, within fuel retailing, most analysts' primary challenge is not a lack of data, but often, too much of it.
Dynamic predictive intelligence: essential to fuel retail success
Predictive intelligence is not a new concept. Marketers across various industries have always observed past consumer...
Generation Z consumers: engaging with the digital natives
In a previous blog, "Why Should Fuel Retailers Care About Millennials," we spoke about how the expectations from the...
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How should fuel retail businesses manage high profit margins?
The fuel and convenience retail market changes so significantly from moment to moment and year to year that...
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A closer look at art vs science in retail fuel pricing and location planning
For too long, art and science have been pitted against one another. Though Aristotle's distinction between knowledge...
How to improve your existing retail network
Bill Tome (President, Mark Oil Company) has been successfully navigating the market in Charlotte, NC since the early...
Conducting a competitive analysis before expanding your retail network
In today's evolving fuel and convenience retail markets, conducting a competitive analysis should be a routine step...
Emotion, experience, and science in retail network planning
How do fuel and convenience retailers know when and where to grow their retail networks? What is the deciding factor...
