Maximise your market potential with a gas station feasibility study

Should you buy, build, or refurbish? How many fuel pumps should you add? How large should the c store be? How will your chosen brand affect your return? Kalibrate’s Single Site Analysis is the only business performance report to deliver all the data-driven answers you need.

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USA Gas Station Truck Stop

A gas station analysis covering multiple scenarios

Robust, unbiased market data means dependable projections and insightful gas station feasibility studies. Kalibrate’s Single Site Analysis uses cutting edge machine learning and AI to provide accurate, data driven insights and gas station analysis, for better site decisions.

Gas Station Industry Analysis

Get a clear, comprehensive view of your gas station and your market

Get down to the specifics. It’s not just about footfall. You need to understand the precise strengths and weaknesses of your gas station in the context of its micro-market.

  • Examine location, market, brand, facilities, merchandising, price, and operations
  • Test multiple scenarios to understand which site characteristics will maximize volume potential
  • Projections for adjacent offers are also available including, c-stores, QSR and car washes
Fuel and Petroleum Industry Insights

Turn industry analysis into actionable insight

Harness the power of new technology. Kalibrate calls on a wealth of machine learning and AI based science to develop forecasting techniques that accurately predict potential gas volumes and c-store sales performance. 

  • Understand optimum store size, number of pumps and fueling positions for the gas station location you’re assessing 
  • Assess your risk of cannibalizing volume from a nearby location 
  • Explore the implications of changing your fuel pricing strategy and which combinations yield the highest return 

Find out how to turn insights into action

Watch Small data points, big commercial impact to learn:

  • How to understand the unique potential in your site
  • Why your location and market should drive your USP
  • How competitor strategy impacts you and vice versa
  • What demographic and traffic data can tell you
  • Why convenience store data can drive repeat business
Data Science for the fuel industry

Blend data science with human expertise

Get the best of both worlds. You can rely on Kalibrate’s current, comprehensive datasets and cutting-edge science. You can also rely on the Kalibrate expert who will assess it with you. 

  • Survey and demographic data is gathered, verified, and processed by an experienced consultant 
  • A full gas station feasibility study is presented back to you 
  • Benefit from expert insight and recommendations, as well as reliable fuel volume and c-store sales projections for your site 
fuel and gas anlaysis and consultation

Unbiased support for investment negotiations

We support your strategic vision. Kalibrate’s Single Site Analysis provides the most current, unbiased data to support your investment opportunities and due diligence processes.

  • Robust, current data for projections and feasibility studies
  • Trusted by major brands and independents
  • Unbiased, data-driven fuel volume and convenience store sales forecasts for any site

Single Site Analysis in action

Empowering United Pacific’s decision making with robust, accurate data

Empowering United Pacific's decision making with robust, accurate data

“I’m continually learning from Kalibrate’s reports, and I’m now in a position that I can discount sites before even trying them with Kalibrate. When I walk into the real estate committee to get approval, it’s good to have that third party validation that Kalibrate offers.”

Adam Furstein

Chief Development Officer, United Pacific

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More than just a site feasibility report; your personal site consultancy service

Single Site Analysis has all the tactical information you need in an easy-to-digest format, with consultative commentary, site suggestions, and areas to take caution. All delivered directly from highly experienced market experts.

In-depth location commentary

Run multiple simulations to assess potential scenarios and the impact on fuel volumes, car wash success, convenience store sales, and QSR turnover.

An expert team at your disposal

Kalibrate's expert analysts deliver outcomes based on your chosen simulations, and help you define the best strategy for your gas station.

Market share analysis

Maximize your performance with a clear view of your brand and store sales versus your competition in the market.

Benchmarking for true success

Fuel retail performance is driven by location, market, brand, facility, merchandising, price, and operations. All these areas are assessed against the competition.

Performance beyond fuel

Single Site Analysis is the only report that can incorporate quick service restaurant (QSR) performance, convenience store sales, and car wash potential.

At-a-glance data visualization

Single Site Analysis insights are highly visual and easily digestible. Understand complex data at a glance.

Frequently asked questions

  • Kalibrate’s Single Site Analysis uses a mathematical model, built on the principles of AI and machine learning, to forecast volume for a single gas station location. The site can be either vacant land, or an existing location that you want to make major capital changes to.

    In order for the model to make the volume projections, we need to know how the area is currently being served in regards to the consumers’ gasoline and convenience store needs.

    This data is collated and assigned to a network planning specialist who will build a database that portrays the area as it exists today.

    We are then able to run tactics, or “what if” simulations, and the model will forecast based on the strengths and weaknesses of your competitors’ locations, your location, and the traffic and demographics you share.

  • We first understand where the sites are located, which will tell us whether we have existing location data for the sites in that trade area or we need to send a surveyor out.

    If we have existing information, we will ask you to fill in a form telling us which simulation scenarios you would like to model.

    If we do not have the data we will send a surveyor out to the field to collect information on all gasoline and convenience store locations around your site. We also collect traffic information and demographic information, and the surveyor will speak with you and agree the best scenarios to run.

  • No, we don’t actually sit and count cars. That would be very time-consuming and costly for our clients. Kalibrate is home to the most comprehensive, accurate, commercially available database of average annual daily traffic (AADT) counts globally, and we are continuously keeping it current.

    If you have access to traffic studies, or have taken your own traffic studies, and would like to share them with us, we can incorporate them into the study as well.

  • We receive updated census information on an annual basis. Our model considers a number of factors such as the number of households in the area, median household income, number of employees, breakdown of population by gender, age distribution, and ethnicity.

  • Yes, MPSI is now Kalibrate. In 2011, MPSI was acquired by a company called KSS Fuels. KSS Fuels was known as the leader in retail fuel price optimization systems but did not have a site evaluation or network planning tool.

    The acquisition of MPSI enabled KSS Fuels to create a more comprehensive offer for our customers. About a year after the acquisition we changed our name to Kalibrate, which we felt was a more reflective name to describe both what KSS Fuels and MPSI offer together.

  • We have been doing network planning and fuel site evaluations for decades, and have extensive experience in network planning, machine learning, and volume/sales prediction methodologies.

  • Please get in touch so we can tailor a proposal and quote to your needs.

  • If we have data in-house, we can typically deliver the results to you within 10 to 20 working days. We offer an expedited service at an additional cost. If we have to send a surveyor to the field, it may take a little longer, depending upon our schedule at the time you sign your agreement.

  • Single Site Analysis allows you to run up to four simulation scenarios, outlining what you plan to build, or do, at your site.

    We refer to these scenarios as “tactics”. An example of a tactic would be “What if I build a facility with 10 fueling positions, a 3,600 square foot convenience store, open seven days a week, 24 hours daily?”

    The result will tell you the volume you can expect if you build the facility as you have outlined. You can run any combination of simulations — for example, varying the number of pumps, size of store, the brand — and the model will forecast volume for those scenarios.

    By doing this, you are able to see, for example, the size of store or number of dispensers, that will work best, so you don’t overbuild or underbuild for the area.

  • We do audits of the major metropolitan areas that we study. Our audits have shown that 90% of the time, our model forecasts gasoline volume within + or – 10% of the actual volume.

    1. We have an actual machine learning based predictive model that produces the forecast. Some of our competitors forecast using human knowledge. Our model is a demand-based consumer behavior model that reflects how consumers are behaving in a given market, or area. Each year, we commit a significant amount of our resources to technology, data science, and software development to make sure our models are forecasting accurately.
    2. Our decades of experience within this field surpass that of any other competitive offerings available in the market today.
    3. We have the capability to have experienced boots on the ground at every location.
    4. We enable clients to analyze multiple scenarios so they can see what will work out best at their unique location.
    5. Every Single Site Analysis report incorporates expert opinion from our team of network planning specialists.
  • Yes. If your study requires a survey, the surveyor will call you a few weeks in advance to arrange a visit. During this visit, you will share your tactic information for the four simulation scenarios you want us to run.

  • The results are provided to you electronically. You will receive a written report that you can take to your investors if needed.

    You can also share it with a major oil company if you are trying to fly their brand and want to show them how Kalibrate’s model expects their brand will do at that location.

    The report will contain the volume projections for the various simulation scenarios you requested, as well as a Competitive Impact Report.

    This report will show how much volume the model forecasts for your site, which competitors you are impacting the most, and how much volume you are taking from your competition.

    We will also provide a demographic report showing the characteristics of the trade area around your site.

    Additional reporting elements are available on request, as part of our premium report offer.

Analyze your gas station location today

To get a full gas station feasibility study from Kalibrate, click the button below to submit a form or phone: 539-202-4750 (CST)