All about electric vehicles

The growth in adoption of electric vehicles (EV) represents the largest shift in energy provision for decades. Here, Kalibrate has assembled a range of resources to help you manage the transition.

Illustration of an electric car charging

A new frontier — new challenges, plus some that stay the same

With the increasing adoption of EV, on the forecourt and in retail locations, businesses will need to utilize data and insight to power their strategy to respond to changing consumer behavior and expectations. Kalibrate helps you assess levels of EV adoption around your sites, use demand insight to inform your charger placement strategy, and create a compelling retail offering for customers.

EV charging stations illustration

Considerations for EV

Our location planning and retail analytics platform helps you:

  • Track levels of EV adoption across your network locations and determine optimal charger placement based on projected consumer demand
  • Develop a pricing strategy aligned with your brand
  • Enhance your retail offering by appealing to EV customers

The evolution of EV

Electric Vehicles

The evolution of EV technology and impact on fuel retailing

Anila Siraj, Head of Data Strategy discusses how the electric vehicle (EV) market has grown to become one of the most...

The evolution of EV technology and impact on fuel retailing

Electric Vehicles

How can fuel retailers appeal to the evolved EV consumer?

Anila Siraj, Head of Data Strategy outlines why fuel retailers need to embrace the growing electric vehicle (EV)...

How can fuel retailers appeal to the evolved EV consumer?

Electric Vehicles

A closer look at electric vehicle penetration and impact

We've said it before and we'll say it again: Alternative fuels are shaking up the global fuel industry.

A closer look at electric vehicle penetration and impact

Watch this video: What's the impact of EV adoption on fuel retailing?

Recent global events may increase the adoption of EV as many nations and individuals are realizing the positive impact on air quality that has come with less (combustible engine) cars on the road.

This brings with it increased pressure on fuel retailers to cater to EV customers, not just by having the right chargers in the right locations, but also the right offer on the site that will meet their needs and attract their business.

This 30 minute video will explore the change in trend, and offer insights on how you can ensure you’re driving towards a successful outcome.

Click the image to play the video.

Kalibrate's Head of Data Strategy, Anila Siraj, writes for Forbes — discussing her first electric car.

“Back in the 1990s, several automotive brands developed electric vehicles (EVs) but saw low rates of adoption. And now, while driving my own electric car, it got me thinking: What has changed since then? Consumer tech-savviness and environmental factors have certainly played a role, but there’s also now a much wider range of affordable EVs to choose from, much more appealing vehicle aesthetics and a global focus on EV charging infrastructure.

“I bought a Tesla Model 3 a few months ago, and while it was a dream purchase for me, I knew it meant change. I would have to adapt my behavior and mindset as a new EV driver. So, what motivated me to adopt this technology?”

Forbes Technology Council

On track for net zero? Observers respond to the UK government’s ten-point green plan

“While advancing the ban on diesel and petrol cars was broadly welcomed, for its impact on both GHG emissions and air quality, many observers wondered about the feasibility of an earlier-than-expected transition to EVs. Kalibrate CEO Oliver Shaw said the two most pressing challenges were the lack of EV charging stations and the cost of EVs.

“‘Currently, our EV charging network is not comprehensive enough to cater for a rapid adoption of electric vehicles by consumers,’ he said. ‘To put it into perspective, it would require around 4,000 charging points to be installed every day between now and 2030.'”

Envirotec Magazine

"The UK’s first dedicated car-charging forecourt has opened near Braintree in Essex. The site is the first of over a hundred ‘electric forecourts’ being built by Gridserve over the next five years."

“The forecourt offers a waiting lounge, washrooms, exercise space, business meeting pods, a children’s area, and shops for drivers to use while their vehicles charge. Its upper floor will be used to showcase the latest EVs.

“Anila Siraj, Head of Data Strategy at Kalibrate, commented: ‘We mustn’t downplay the significance of Britain’s first ever electric forecourt opening today in Braintree, Essex. It’s a small but necessary step that we need to take as the nation prepares for a world of EVs. And with 100 more sites set to open over the coming five years, the challenge for the UK government will be ensuring that the infrastructure and network is in place to support mainstream EV adoption.'”

E&T

Our three-part series on the future of the EV market

Electric Vehicles

Together in electric dreams: part one

The global electric vehicle (EV) market is growing at an incredible pace.

Together in electric dreams: part one

Electric Vehicles

Together in electric dreams: part two

The second in our three-part series on the future of the electric vehicle (EV) market focuses on planning charging...

Together in electric dreams: part two

Electric Vehicles

Together in electric dreams: part three

The closing chapter in our electric vehicle (EV) series discusses the impact EVs will have on the market and how to...

Together in electric dreams: part three