Omnichannel analysis part two: Approaches to measuring the impact between in-store and e-commerce sales

In part two of this two-part series, Brian Strickland discusses the strategies retailers can employ to measure the interaction between online and in-store sales.

As the retail experience changes, understanding the relationship between your online and offline sales is more important than ever. As e-commerce continues to represent a larger and larger share of sales, it’s critical that retailers have robust methodologies to understand how online sales impact sales at brick-and-mortar locations and vice-versa.

This webinar was presented by Brian Strickland at the Kalibrate Innovation Summit.

This is part two of a two part series. In Part one Brian discussed what e-commerce is, and how it has changed over the past decade and through the Covid pandemic. Watch part one here.

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