Omnichannel analysis part one: The rise of e-commerce

In part one of this two-part series, Brian Strickland discusses the rise of e-commerce and strategies retailers can employ to measure the interaction between online and in-store sales.

As the retail experience changes, understanding the relationship between your online and offline sales is more important than ever. As e-commerce continues to represent a larger and larger share of sales, it’s critical that retailers have robust methodologies to understand how online sales impact sales at brick-and-mortar locations and vice-versa.

This webinar was presented by Brian Strickland at the Kalibrate Innovation Summit.

This is part one of a two-part series. In part two, Brian discusses strategies on how to refine your omnichannel strategy and take an insight-led approach to decision-making.

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