Kalibrate launches Competitive Insights technology

Competitive Insights gives users information of when and how frequently customers interact with competitors’ locations relative to their own.

DALLAS, TX (August 10, 2022) – Kalibrate, the recognized authority in location intelligence software and consulting, has launched Competitive Insights, an online platform that enables retailers to see a real-time view of consumer’s footfall traffic patterns at a given location. Built for retail, restaurant, retail health, hospitality, retail support (brokerage, REITS, etc) and shopping centers. Competitive Insights gives users information on when and how frequently customers interact with competitors’ locations relative to their own locations, cross-shopping patterns, and where customers live to define accurate trade areas.

“Our team developed Competitive Insights to empower organizations with real-time insights on visitor behavior and provide visibility, benchmarking, and actionable insight about locations, competitors, and market dynamics,” said Bill Dakai, Senior Vice President of Location Intelligence at Kalibrate. “Ultimately, this tool will help brands retain customers and pull market share from competitors in a given trade area. This is an extremely exciting launch within the location analytics space.”

Deployed in the Kalibrate Location Intelligence (KLI) platform, the new mobility analytics solution, powered by Near data. Near processes data from over 1.6 billion unique user IDs, in over 70 Million locations across 44 countries. 

“In today’s world, data is a competitive advantage,” Oliver Shaw, CEO of Kalibrate. “We developed this technology with end users in mind, knowing that different retailers from various business types will utilize the tool to drive business decisions. From a competitive standpoint, Kalibrate’s Competitive Insights will allow the user to understand customer visit trends, build customer profiles, and understand trade area activity. It’s really a game-changer in the highly-competitive retail market.”

Competitive Insights is Kalibrate’s most recent significant investment in the location analytics space. In 2020, Kalibrate acquired Trade Area Systems (TAS), followed by eSite Analytics and Intalytics in 2021, bringing together best in class location intelligence software, predictive analytics and consulting under one banner – Kalibrate.

About Kalibrate Technologies Limited

Kalibrate is a technology company whose software platform provides microlocal data and insight for retail and service-based organizations of all sizes. Building on decades of experience, we aggregate and analyze location intelligence and pricing data in real time to help these organizations make better decisions. Through our platform and our consulting services, organizations can identify opportunities, understand risks and get to a point of certainty on strategic investments at both an international and local scale.

Website: https://www.kalibrate.com/

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