Kalibrate licenses Near data to power Competitive Insights solution
Kalibrate, the recognized authority in location intelligence software and consultancy services, to provide a new mobility analytics solution powered by Near data. Competitive Insights will use foot traffic data to allow Kalibrate customers to benchmark individual locations against others in their portfolio and against their competition.
Competitive Insights is Kalibrate’s latest significant investment in the location analytics space. In 2020 Kalibrate acquired Trade Area Systems, followed by Intalytics in 2021, and invested in eSite Analytics in the same year.
Bill Dakai, SVP Location Intelligence, commented:
“We believe Competitive Insights will be a game-changer for our customers. Providing real-time insights and complete market visibility, the solution will empower brands to make smarter decisions across their location and marketing strategy to better retain their current customer base and take share from the competition.”
“Competitive Insights is the latest in a series of enhanced capabilities available in Kalibrate Location Intelligence, our GIS platform. There’s a lot of noise out there about mass mobile data, but true actionable insight comes from being able to work with mobility data through analytics to generate tangible outputs via a robust platform. Competitive Insights, taken with Kalibrate Location Intelligence, will enable our customers to do exactly that.”
Karen Steele, SVP of Marketing at Near, commented:
“Near is excited to partner with location intelligence platform provider, Kalibrate, as we always strive to join forces with innovative partners that support our mission to drive value to customers and help them make better, more strategic business decisions. With Near, Kalibrate is now empowered with the competitive insights it needs so that their customers too can gain the competitive advantage they need to win.”
Near, a global SaaS leader in privacy-led data intelligence, curates the world’s largest source of intelligence on people, places, and products. Near processes data from over 1.6 billion unique user IDs, in 70M+ places across 44 countries to empower marketing and operational data leaders to confidently reach, understand, and market to consumers and optimize their business results. With offices in Los Angeles, Silicon Valley, Paris, Bangalore, Singapore, Sydney, and Tokyo, Near serves major enterprises in retail, real estate, restaurants, tourism, technology, marketing, and other industries. For more information, please visit https://near.com
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