Meet the Kalibrate team: Ryan Chettle, Sales Executive (EMEA)

"The ability to start utilizing mobility data is huge – whether that be helping you understand your customer better or find new growth stores that will accelerate expansion."
Meet the Kalibrate team: Ryan Chettle, Sales Executive (EMEA)

At Kalibrate, we believe our success is driven as much by our people as our technology. Here, we meet Ryan Chettle, Sales Executive (EMEA), and find out more about his new role at Kalibrate.

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What’s your role at Kalibrate?

I’ve recently been promoted to Sales Executive (EMEA) after holding previous roles as Sales Development Representative in 2018, and more recently as Associate Account Manager.

I work predominately with prospective clients to understand their challenges and propose solutions that will help support their business decisions – focused on location intelligence.

I now spend less time working on the fuels side of the business, but am excited to be learning about the location intelligence industry and implementing some of the retail-specific strategies that our successful US-based team already use.

What does a typical day look like?

I’ll be reaching out to prospective clients, researching industry trends, and understanding different company challenges through research.

I’ll then collate my findings and work on matching the appropriate solution to fit their needs then turn my proposal into a viable commercial project.

What do you love about your role?

The opportunity to work in a truly global company – one minute you are speaking with a client just an hour away from your home, and an hour later, you could be speaking to people all across the globe.

I also love the ability to travel for business – to meet clients or attend events. I also like that we are making a difference and helping to support businesses with their crucial decisions.

As Kalibrate has expanded into new sectors over the past couple of years, I now work with so many different types of clients beyond our existing fuel and convenience customer base.

Tell us about your journey with Kalibrate

I enjoy working for the business due to the continuous growth and investment in both the people and products at Kalibrate. I really value the opportunity to have your voice heard internally to impact the direction of the company.

There is also progression opportunities to develop should you work hard within your role and grasp the challenges presented to you.

What do you think are the greatest challenges and opportunities facing the retail sector?

The ability to start utilising mobility data is huge – whether that be helping you understand your customer better or find new growth stores that will accelerate expansion.

Covid-19 has made mobility data even more varied and unpredictable, given that consumer behaviour has changed and is likely to continue changing over the coming years.

Having live, accurate, and up-to-date information to understand travel and customer flow patterns can help you make better decisions for your retail business…and fast!

Where do you see the retail sector heading?

We have seen a large rise in e-commerce and online retail in recent times across all sectors from independent coffee shops to large multinational giants, I see this continuing and potentially growing even further as retail adapts to the market changes.

At Kalibrate we can provide retailers with the insights for a full data-led omnichannel approach. For example, retailers of all sizes will be able to see where they need stores both to serve in-store customers, online orders and home delivery customers.

If any prospective retail clients would like to discuss their location intelligence strategies with me, I’d be happy to listen and present our full range of capabilities to you.

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