The Kalibrate retail round-up: August 2024

In this monthly feature, we look across the industry and mainstream news to uncover some stories of note that we think are worth your attention.

August 28, 2024|1 minute

Primark debuts US campaign to woo shoppers

Primark has launched its first US brand campaign called “That’s So Primark,” as it aims to expand its presence in the country. Currently operating 25 stores across the US, Primark aims to reach a target of 60 locations.

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World’s largest franchisee Flynn Group acquires 83 Wendy’s restaurants

Flynn Group, the world’s largest franchisee, acquired 83 Wendy’s restaurants, further expanding its significant presence in the quick-service industry.

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Ikea launches secondhand peer-to-peer marketplace

IKEA plans to launch a global marketplace in 2024, inviting third-party sellers to offer products alongside IKEA’s own range, aiming to expand its digital presence and enhance customer experience. The trial will begin in Madrid and Oslo until the end of the year.

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Malls look to future with experiential retail as they navigate Macy’s changes

By focusing on unique, in-person experiences like entertainment venues and specialty stores, malls aim to attract customers and create vibrant community hubs. This strategy seeks to fill vacant spaces and maintain foot traffic as traditional retail faces challenges.

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