The Kalibrate fuel round up: January 2024

Kalibrate works with a diverse range of fuel organizations, so we always have our ear to the ground to see how the environment is evolving. This helps us understand the challenges and opportunities facing the brands we support, but it also helps us keep across the news, innovations, transformations, trials, and tribulations, within the fuel space.

Shell to install nearly 1,000 charging points at Carrefour Belgian locations

The march of electric vehicles – and the infrastructure to charge them – shows no sign of stopping in mainland Europe. Shell Belgium, Carrefour, and real estate company Redevco reached 100 charging stations in December and aim to reach 500 by 2025.

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Buc-ee’s is coming to Arizona

US travel center chain Buc-ee’s is continuing its aggressive expansion with a 71-acre site in outside Phoenix. With 47 stores in operation – the majority in Texas – the chain is one to keep any eye on as it continues its growth. The brand’s sparkling clean bathrooms are frequently cited as a USP.

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UK fuel retailers to be forced to share prices within half hour of any changes

We finally have more detail on the upcoming plans for UK fuel retailers to publish live prices. The Government department handing the change, the Department for Energy Security and Net Zero will contract an aggregator to provide the service.  You can read our thoughts on the initiative from earlier this year.

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Giant Eagle enhances, expands myPerks loyalty program

Pittsburgh-based Giant Eagle Inc. is ramping up its loyalty offer with third party partners, a new range of perks, plus greater time to redeem offers. We’re big fans of loyalty programs – there’s powerful insight to be gathered from understanding more about how your customers interact with your offer.

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