Utilization: Passing the EV charger ROI test

As the electric vehicle (EV) market grows, more and more businesses are investing in EV charging infrastructure – either to increase visits to their retail locations or as an EV hub. However, without the right analytics, EV investment can be a gamble. Many businesses are taking a known risk without the ability to predict return on investment (ROI).
Utilization Why most EV chargers fail to deliver ROI mobile image

The profitability challenge for EV chargers

Profitability for EV chargers remains elusive for many, even in established EV markets like the Netherlands. Kalibrate’s data shows that only 20-30% of EV chargers in the country are profitable. Even more striking, 20% of all DC chargers in the Netherlands have less than 1% utilization. This underutilization represents a significant barrier to achieving ROI, as chargers typically require a utilization rate of at least 17% to be profitable, while market leaders can see profit with a slightly lower utilization of 14%.

Strategic planning and data-driven decision-making are required to optimize the performance and profitability of EV charging infrastructure. Kalibrate has developed an EV utilization model to help businesses forecast the ROI for EV chargers and ensure profitability. In an industry where accurate predictions are critical, having access to advanced analytics is no longer optional — it’s essential.

Utilization refers to the percentage of time a charger is actively used. High utilization rates translate to increased revenue and better ROI.

Kalibrate’s EV utilization model

Kalibrate’s EV utilization model provides a comprehensive solution to provide clarity in investment decisions.

This dashboard – from Kalibrate Location Intelligence – shows EV utilization insight from Netherlands.

EV charger utilization in the Netherlands. Analytics dashboard from Kalibrate Location Intelligence

It shows average utilization across location types and power types, average utilization across the year, by day of the week, and time of day.

The distribution curve (bottom right) shows how utilization is distributed across all chargers in the Netherlands and shows that 20% of all DC chargers in the Netherlands have less than 1% utilization.

 

With profit from EV charges proving to be elusive, even in established EV markets, the need for robust analytics is now a vital part of any investment process.

The potential utilization of an EV charger must be considered before capital is invested.

By combining advanced analytics, market intelligence, and location data, this model helps businesses to forecast demand, optimize site selection, analyze profitability, and make data driven decisions.

With Kalibrate’s model, you can move beyond guesswork and make informed decisions that align with your business goals.

 

Forecast, plan, profit

Investing in EV charging infrastructure can be a game-changer for businesses, but only if done strategically. The stark reality in markets like the Netherlands — where a significant percentage of chargers operate at a loss — underscores the need for accurate forecasting and planning. Kalibrate’s EV utilization model empowers businesses with the tools they need to make smarter decisions, optimize utilization rates, and ensure profitability.

Learn more about Kalibrate’s EV utilization model in this on demand webinar.

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