Get ready — Canada’s biggest competitive insight tool is coming to the US
For fuel brand owners, marketers, and distributors, success is always relative. But a lack of visibility for granular competitive market data means these businesses are likely making strategic and tactical decisions that may not be helping them “win”.
The performance of individual sites is often reviewed and compared to national or regional averages. This doesn’t take micro–market factors into account – and could lead to businesses investing resources in the wrong places or making the wrong decisions.
Market share is a KPI we all know and love — but the factors that contribute to an increase or decrease in market share are often not well understood.
Increasing visibility on the competitive landscape allows businesses to make better informed decisions.
Remove the blindfold with Kalibrate Market Intelligence
If you could understand your volume performance in relation to its closest competitors, you can better understand whether your performance was a result of specific strategic or tactical decisions, or general market factors.
Robust market data allows you to confidently invest in the right areas, and quickly measure whether those investments are working. You can use this type of granular data to support tactical recommendations and to learn what works and what doesn’t by consistently tracking your relative performance and market position.
Specifically designed for fuel retailers that want a competitive edge to help grow their market share, KMI provides granular detail on market dynamics and competitor performance, allowing your businesses to make better informed decisions.
For over 40 years Kalibrate Market Intelligence (KMI) has enabled Canada’s biggest players to generate unparalleled market and competitor insights — and now, KMI is coming to the US.
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