Kalibrate is your decision-making partner

We exist to create a world without guesswork. For decades, we’ve helped businesses make critical decisions with confidence, from understanding risk and identifying opportunities to outperforming the competition and increasing market share.

Unrivaled global experience, in-depth local knowledge.

The Kalibrate team works around the globe. We are dedicated to helping retailers of all sizes make smarter business decisions, faster. We always:

  • Use local knowledge to help you maintain your competitive edge
  • Enhance decision-making with industry-leading AI
  • Work collaboratively with your team as a trusted business partner

Accreditations and compliance

We’re continually committed to increasing our security, policies, procedures, and processes in line with globally recognized standards.

Kalibrate is SOC 1® and SOC 2® certified and has reported on the following trust service principles:

  • Security
  • Availability
  • Processing integrity
  • Confidentiality
  • Privacy

Industry insights

Location intelligence

Market Optimizer: Demo Video

Market Optimizer allows users to strategically grow their network in existing markets while balancing revenue...

Market Optimizer: Demo Video

Fuel pricing

The Kalibrate news round-up: June 2025

In this monthly feature, we look across the industry and mainstream news to uncover stories of note that we think are...

The Kalibrate news round-up: June 2025

Meet the Kalibrate team

Delivering the Kalibrate Standard: Elizabeth Butler

This blog series explores how members of our team help our clients answer their most challenging questions. Here, we...

Delivering the Kalibrate Standard: Elizabeth Butler

Start your journey to more informed decisions today

Get in touch to see how Kalibrate could empower your decision-making.