Canadian oil company develops efficient retail network
A major oil company in Canada wanted to add sites that would increase throughputs, maintain market share, and improve overall brand market effectiveness.
The challenge
- Develop an efficient network by reducing, redeveloping, and improving operations.
- Add sites that would increase throughputs, maintain market share, and improve overall brand market effectiveness.
The solution
Kalibrate provided the client with site selection and retail network planning solutions that enabled them to rationalize their network of sites to most effectively address consumer demand. Customer segmentation and operational insights supported decisions for capital investment in site remodels as well as sites to be decommissioned. Kalibrate strategists conducted best-practice retail network planning workshops to ensure that the client’s teams made the most of the solutions and felt confident in their analyses and recommendations. The combination of industry expertise, client support, and solutions set the stage for a comprehensive retail network plan that achieved the client’s strategic goals and set a foundation of success for years to come.
Market effectiveness = Market share / Outlet share
What are the results?
The client has consistently improved their gasoline market effectiveness and volume throughputs with a more efficient retail network.
- With a leaner and more performance-driven network, the client achieved volume performance above the market average.
- Gasoline market effectiveness ratio – a measure of how efficiently a retailer is running its network – has improved for
the client over time.
