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Assess a location's potential sales performance by understanding trade area definition, comparable store analysis, competition, and site characteristics.
A robust sales forecast model is a critical component of any retailer's site selection strategy and decision making process.
A good supportable analysis provides your roadmap for new location deployments and market expansion.
Transfer studies assess the impact of new sites to quantify cannibalization, optimize portfolios, and maximize returns on capital investment.
As trade areas and consumer preferences evolve, retailers need to strategically manage underperforming locations.
Successful fuel retail portfolios rely on sophisticated modeling and analytical methods to inform the network planning process.