Competitive Insights: defining trade areas
In this video, we look at how Competitive Insights helps retailers define their trade areas – a vital capability in identifying whitespace opportunities and the creation of robust forecast models.
Want to see how we can apply Competitive Insights to your concept?
- Benchmark your locations against competitor sites or brands, so you can identify patterns and trends, know where you’re performing well, and where you can allocate resources to make improvements
- Understand which competitors take share when they open in your market – and who you take share from when you open in your market
- Real-time visit data allows you to measure the success of marketing activity to target neighborhood groups
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Competitive Insights is just one way we help retailers leverage the power of location intelligence tools to gain visibility across their physical locations.