Competitive Insights: defining trade areas

In this video, we look at how Competitive Insights helps retailers define their trade areas – a vital capability in identifying whitespace opportunities and the creation of robust forecast models.

Want to see how we can apply Competitive Insights to your concept?

  • Benchmark your locations against competitor sites or brands, so you can identify patterns and trends, know where you’re performing well, and where you can allocate resources to make improvements
  • Understand which competitors take share when they open in your market – and who you take share from when you open in your market
  • Real-time visit data allows you to measure the success of marketing activity to target neighborhood groups

Complete the form and a member of the team will be in touch.

Competitive Insights is just one way we help retailers leverage the power of location intelligence tools to gain visibility across their physical locations.