The evolving role of stores in an omnichannel strategy

It’s no secret that the share of consumer spending taking place online has steadily climbed over the past decade. But is this trend more than a simple shift away from stores to e-commerce? Research shows that customers who engage across channels are often the highest spenders, and a strong omnichannel strategy can produce more of these high-value shoppers. During this webinar we’ll dive into some of the relationships and interactions between channels and examine the ever-evolving role of stores. Hint, they still matter…