EV customer segmentation
How can retailers understand the evolving profile of the EV driver as adoption increases?
EV customer segmentation
The EV driver of today, an “early adopter”, will not have the same needs as the EV driver of tomorrow, as we move towards mass adoption. Understanding how behavior and needs will change will be critical in ensuring you have the right offer and experience for this new and evolving customer set.
The EV driver of today, an “early adopter”, will not have the same needs as the EV driver of tomorrow, as we move towards mass adoption. Understanding how behavior and needs will change will be critical in ensuring you have the right offer and experience for this new and evolving customer set.
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