Pricing trial outcomes – what we see during trials and what the different results tell us

Everyone asks us what our trials are like – let’s talk about them!
Pricing trial outcomes: webinar screenshot

What does this webinar cover?

In this session, Adam Kaplan and Beth Thompson discuss what they see during pricing trials, and more importantly, what they learn.

  • What are the key ingredients for a great trial?
  • What can and do pricing trials achieve?
  • What are the pitfalls to avoid?