Assessing the EV opportunity

To create an electric vehicle charger placement strategy, businesses must start by understanding the needs and preferences of the EV driver.

Get to grips with the market and meet your new EV consumer

Our extensive research into the electric vehicle market sheds light on the state of the market and provides valuable insight for retailers looking to add charging facilities to their sites.

Anila Siraj, Head of Data Strategy, introduces insight from The Electric Opportunity and explores the challenges businesses face;

  • How businesses are planning to meet the needs of EV consumers
  • The factors influencing EV adoption, including value and environmental considerations
  • EV driver behavior; expectations around charger location and the retail experience