Kalibrate continues investment with Synergos Technologies
LINCOLN, RI (October 4, 2022) – Kalibrate is pleased to announce its continued partnership with Synergos Technologies by expanding support for STI: PopStats ™. This long-time partnership now includes the use of demographic data from Mexico for Kalibrate clients looking to expand outside of the U.S.
“Using best-in-class data is at the core of the models our Kalibrate analysts build for clients,” said Dave Huntoon, managing director for Kalibrate. “We have worked with Synergos Technologies for decades and trust their projected population estimates as a leading indicator of market growth. They provide invaluable information when analyzing new markets and locations for our clients.”
“We use the STI: PopStats™ dataset because we know it will add value when making real estate decisions,” said Brian Strickland, senior director of client services for Kalibrate. “Our clients rely on our models to support them in the decision-making process and ensuring the models utilize accurate demographic data is critical. Our clients also find value by visualizing the PopStats dataset within our Kalibrate Location Intelligence (KLI) platform to identify demographic patterns and trends in markets, often validating what they see while on the ground.
“Creating a demographic product for Mexico that could stand alongside our domestic datasets took several years of planning and development,” said Lesley Newman, EVP of Business Development at Synergos. “We’re excited to see the data shine within Kalibrate’s powerful platforms, and to continue to innovate alongside their experienced team.”
“Investing in Synergos’ new demographic dataset in Mexico seemed like a logical next step for clients. The trust has been built over the last few decades and with clients asking about Mexico expansion, we have confidence this will help drive decisions south of the border,” finished Strickland.
STI: PopStats ™ is a quarterly population estimate that tracks population changes, pinpoints high-growth markets, and more. Close to 80% of all retail brands utilize the dataset in their decision-making process.
About Synergos Technologies, Inc.
Synergos Technologies Inc. has been helping companies better understand their U.S. markets since 1993. Time and again, consumer-focused companies have come to us with market research questions and problems they could not find answers to anywhere else. In most cases, we developed unique solutions that met their exact needs.
Learn more about Synergos Technologies at www.synergos-tech.com.
About Kalibrate Technologies Limited
Kalibrate is a technology company whose software platform provides microlocal data and insight for retail and service-based organizations of all sizes. Building on decades of experience, we aggregate and analyze location intelligence and pricing data in real time to help these organizations make better decisions. Through our platform and our consulting services, organizations can identify opportunities, understand risks and get to a point of certainty on strategic investments at both an international and local scale.
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