How finding your value gap can maximize your marketing ROI
Data is nothing if you're not generating insight that answers your biggest questions. Dive into what exactly value gap is and how you can apply it to your marketing strategy,
How finding your value gap can maximize your marketing ROI
Due to high demands and limited budgets, some marketers overlook simple opportunities to improve their ROI. Value gap analysis can present these opportunities by ranking each of your brand’s brick-and-mortar locations — or your online shopping footprint—on the basis of its market penetration rate, enabling a fact-based allocation of marketing resources.
This paper outlines how finding your value gap can help you find these opportunities and improve marketing performance.
- What is value gap?
- How to determine your value gap
- Value gap in action – where to allocate budgets
Due to high demands and limited budgets, some marketers overlook simple opportunities to improve their ROI. Value gap analysis can present these opportunities by ranking each of your brand’s brick-and-mortar locations — or your online shopping footprint—on the basis of its market penetration rate, enabling a fact-based allocation of marketing resources.
This paper outlines how finding your value gap can help you find these opportunities and improve marketing performance.
- What is value gap?
- How to determine your value gap
- Value gap in action – where to allocate budgets
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