The logic of price testing

For established fuel sites, changing price position or adopting a new pricing strategy is not just daunting — it poses a real risk. Margins are typically tight, so mistakes can be costly. And so, although many would agree that price testing is a good, forward-thinking approach, it’s often avoided, with Pricing Managers choosing to continue to trust in the position they’ve always held.

But price testing doesn’t have to be risky.

This white paper examines the logic behind price testing, the benefits of running price tests, and best practice advice on implementing price tests.