How can I understand demand for electric vehicle charging through the adoption curve?

By tracking the EV adoption curve, retailers can identify where chargers should be placed to optimize utilization.

Tracking EV adoption and drivers' retail preferences

At Kalibrate, we work with a range of businesses to help them navigate the seismic shift in driver behavior represented by EV charging. One of the key capabilities is understanding how, as EV adoption grows, the consumers’ retail preferences shift. Keeping on top of this movement can be challenging. In this demo, we answer key questions including:

  • Who are the innovators, early adopters, early majority, and so on in your market?
  • What types of retail drivers appeal to EV customers at each stage of adoption?
  • How can we extract insight via reporting to proactively track the implementation of our EV strategy?